SOURCE: Webtrends


December 07, 2010 08:00 ET

Webtrends Offers the Only End-to-End Solution to Grow Brand Engagement on Facebook

Social Accelerator Packages Combine Webtrends Ads and Webtrends Apps With Strategy Services

SAN FRANCISCO, CA--(Marketwire - December 7, 2010) - As stated recently in an independent report by Forrester Research Inc., "With 63% of US online adults on the site and a global reach of more than 500 million, Facebook is at the top of many lists when marketers decide where to pursue their social strategies. However, the sheer size of the potential audience can overwhelm marketers and leave them feeling unprepared to engage."(1)

Addressing the Challenge: Engaging Customers on Facebook
Webtrends, the global leader in mobile and social analytics, now offers end-to-end solutions to address this challenge by helping marketers engage their customers and reach their target audience.

By offering social strategy services that tie Webtrends Ads and Apps together, Webtrends can now help customers define social strategies that meet their business' conversion goals such as engagements, transactions or shares. Webtrends delivers fully customized Facebook Apps, including design and implementation, as well as multivariate Facebook ad campaigns that drive traffic to kick-start marketing initiatives. With detailed Analytics, marketers can also monitor performance in real-time.

Harnessing Facebook's Marketing Potential
In other recent independent research by Forrester, "Paid media can accelerate social application growth. Social applications can be naturally viral and grow on their own. Yet this can often take time, especially at a mass scale, so many interactive marketers have successfully leveraged paid media to create awareness and engagement on their social applications."(2)

Historically, marketing that stays inside Facebook performs better, as evidenced by a survey of top Facebook advertisers. Return on investment for campaigns was 50 percent or higher if ads pointed to Facebook assets such as individual pages, tabs and apps. As a result, the new Webtrends Apps and Ads offering combines landing app development with social ad targeting for maximum results.

"Brands and agencies today are looking to tap Facebook's burgeoning platform to promote their businesses, but are unsure of how to approach paid social marketing," said Peter Yared, vice president and general manager, Apps at Webtrends. "By helping marketers develop both Facebook apps and targeted social ad campaigns to drive engagement, we are helping them harness the potential of the Web's most prominent social platform."

Availability & Pricing
Webtrends Social Accelerator Packages are now available and start at $15,000. Each includes social strategy consultation, Facebook Apps, and multivariate Facebook ad campaigns. Additionally, each package includes a recipe to continually nurture and grow brand engagement on Facebook. For more information, visit

About Webtrends, Inc.
Webtrends is the global leader in mobile and social analytics. We help marketers create, measure and improve campaigns for more than 7,000 leading brands including: The New York Times, Microsoft, BMW, RIM, China Telecom, China Mobile, CCTV, Tencent QQ, Hitachi, The Associated Press, HSBC, Barclays, Vivo Cellular and Petrobras. Our leadership extends beyond the web analytics industry we founded to the measurement, optimization and integration of all digital content and customer intelligence, including web sites, social media, mobile and paid-search advertising.

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

Phone: 1-877-932-8736
Twitter: @webtrends

(1) "How To Create An Effective Brand Presence On Facebook" Forrester Research Inc., August 12, 2010.
(2) "Using Paid And Earned Media Together" Forrester Research Inc., September 7, 2010.

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