SOURCE: Webtrends


September 14, 2010 08:00 ET

Webtrends Opens New Office in Tokyo; Announces Immediate Availability of Flagship Analytics Platform

PORTLAND, OR and TOKYO--(Marketwire - September 14, 2010) -  Webtrends today announced the opening of a new office location in Tokyo, Japan, as well as the immediate availability of the Japanese version of Webtrends Analytics On Demand, including complete localization of the product interface and documentation.

With the recent acquisitions of Widemile and Transpond, the launch of Webtrends Ads and strategic partnerships with the largest global digital agencies, Webtrends continues to accelerate growth and deliver world-class products and services to marketers across the globe.

Webtrends is one of the market leaders in Japan with more than 400 enterprise customers. With its new office space, Webtrends will have full-time local staff focused on consulting services, sales, training and support. Webtrends sees an opportunity to better serve its rapidly growing customer base and its local technology and agency partners in Japan.

"Webtrends is committed to customer success in the APAC region, demonstrated by our continued investment in local offices, training and education," said James McDermott, vice president, Business Development, Webtrends. "There is a growing demand in Japan and throughout the APAC region for digital marketing technologies and expertise and Webtrends is best positioned to provide online marketers with the skills and technologies they need to be successful."

Webtrends Japan will be headed by Kazayuki Kimura, president, Webtrends Japan. Prior to joining Webtrends, Kimura held a senior management role at Samuraiz Ltd., formerly a software business division of IT Frontier.

Coinciding with the opening of the Japan office, Webtrends has made immediately available the Japanese version of its award-winning Webtrends Analytics platform and new Insight interface with several groundbreaking features to help digital marketers understand and improve their marketing campaigns, including:

Create, Measure, Improve Your Digital Marketing
Webtrends has long been a leader when it comes to helping clients measure their web marketing. In the past 18 months, the company expanded that expertise across all digital channels. Those highlights include:

  • Social media marketing measurement and management
  • Facebook campaign and app creation and optimization
  • Mobile apps and mobile sites creation and measurement

No Instructions Necessary
The new Webtrends Analytics Insight interface makes data exploration and visualization intuitive and straightforward so that marketers can get immediate insight, including:

  • RSS Overlays. Quickly determine how other marketing investments are influencing your web site by visually overlaying data from any RSS feed on top of trending web metrics. Overlays from Webtrends Social Measurement, for example, provide direct insight into the relationships between web site traffic and activity on enthusiast blogs, video channels and other interactive media.
  • Real-time Alerts. Alerts extend the power of real-time data, notifying marketers the instant key metrics exceed the high or low marks you designate. Insight users can receive alerts when they log in or via e-mail, authenticated RSS, SMS text messages or Twitter direct messages.

Marketing Insight Made Easy
Webtrends' industry leading application programming interface (API) provides self-service access and integration of online and offline marketing data:

  • Accessible. Review web site metrics throughout the day in live spreadsheets that anyone can access. Create Excel dashboards with live data in three easy steps.
  • Real-Time. Uncover cross-channel trends and business opportunities by programmatically sending data from mobile applications, devices and any other standards-based source to Webtrends hosted collection service for processing and analysis alongside your web site traffic and other data.
  • Actionable. Populate widgets, dashboards and other applications with Webtrends data using reliable, no-cost Webtrends Web Services, built with Representational State Transfer (REST) URLs and other web standards. Or combine data from Webtrends and other business intelligence tools to create best-of-breeds solutions catered to your business.

"Webtrends delivers a marketing platform that enables companies of all sizes and industries to take their online marketing efforts to the next level," said Mr. Kimura, president of Webtrends Japan. "This new version gives all marketing users in Japan new insight into data and analysis that they can use to refine their marketing initiatives and increase profits."

About Webtrends
Webtrends helps digital marketers create, measure and improve campaigns across all digital channels, including web sites, social media, mobile and paid-search advertising. Our products and services are trusted by thousands of leading brands and global organizations, including Microsoft, Toyota, The New York Times and General Mills. Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

Phone: 1.877.932.8736
Twitter: @webtrends

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