SOURCE: Webtrends


February 02, 2010 08:00 ET

Webtrends Optimize Expands to Include Advanced Targeting Capabilities

Unmatched Technology Provides a Single Next-Generation Platform Allowing Marketers to Deliver Highly Relevant Content to Defined Visitor Segments and Individuals

NEW ORLEANS, LA--(Marketwire - February 2, 2010) - Webtrends, an enterprise customer intelligence company, today announced the availability of Webtrends Optimize Advanced Targeting, a new sophisticated functionality providing marketers with the ability to easily leverage their tested and relevant content directly to targeted visitor segments -- all within a unified enterprise site optimization platform. This latest enhancement will help customers drive improved site performance and conversion.

Webtrends Optimize is an intelligent optimization solution combining a next-generation technology platform with expert services to deliver a comprehensive set of testing, segmentation, targeting and personalization capabilities. These advanced features extend the next-generation platform, giving marketers the ability to apply knowledge gained from their testing campaigns to target specific customer segments with the highest converting and most relevant content.

In an October 2009 report from Forrester Research titled The Online Testing Vendor Landscape, online testing has been referred to as an "underused technology solution" within the ever expanding world of site optimization.

With this latest release, Webtrends is providing customers with an unmatched solution simplifying the process and creating efficiencies by allowing marketers to use the same logic and insight derived from testing to fuel targeting.

"Webtrends Optimize delivers the industry's first comprehensive, yet intuitive, unified enterprise site optimization platform for marketers," said Casey Carey, Webtrends vice president of product. "Now, marketers can test, segment, target and personalize content within a single environment holistically with little or no IT assistance. This platform combined with the industry's most experienced testing and optimization consultants assure that each of our customers are successful regardless of their needs."

Webtrends Optimize Targeting capabilities now offer:

--  A Unified Enterprise Site Optimization Platform for site testing,
    real-time segmentation, and content targeting
--  Intuitive Interface Designed for Marketers
--  Segment- and Rules-Based Testing and Targeting
--  Improved Reporting, Work Flow and Administration
--  On Demand Enterprise Class Technology

About Webtrends Optimize

Webtrends Optimize offers highly sophisticated self-service testing, segmentation, and targeting including a patent-pending approach to multivariate testing that produces valid results in a fraction of the time of other solutions. The self-service platform is complemented by a range of expert services, online training and best practices.

About Webtrends Inc.

Webtrends is an enterprise customer intelligence company that turns online and offline data into understanding. We help organizations realize a competitive advantage by providing insight-driven optimization of their digital channels. Our leadership extends beyond the web analytics industry we founded in 1993 to the measurement, optimization and integration of all digital content and customer intelligence, including web sites, social media and paid-search advertising. Our products and services are trusted by thousands of leading brands and global organizations, including Microsoft, Toyota, The Coca-Cola Company, The New York Times and General Mills. You can learn more about Webtrends products and services at or call 1.877.932.8736. Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

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