SOURCE: Webtrends


November 05, 2013 06:00 ET

Webtrends® Breaks New Ground With Twitter Lead Generation Cards

Twitter Profiles a Webtrends B2B Campaign That Resulted in a 996% Lead Increase in Just Four Weeks

PORTLAND, OR--(Marketwired - Nov 5, 2013) - Webtrends yesterday released a case study with Twitter, announcing a 996% increase in leads through use of Twitter's lead generation cards. B2B companies commonly use Twitter as part of their marketing strategy but most have not mastered how to drive a significant number of sales leads from their campaigns. Webtrends is the exception. The company has refined their social media marketing strategy to communicate effectively with their audience and exponentially increase the number of leads in their sales pipeline. Twitter highlights the campaign's success in a new case study here.

How did Webtrends do it? Click here for a fresh take on how to inject your Twitter handle with robust content to find that elusive social channel ROI for B2B:


  • Lead Gen cards were introduced in August. Webtrends is the first B2B company to be featured by Twitter for the product.
  • In just four weeks, Webtrends used Twitter Lead Gen Cards to increase total leads by 996%, while reducing the cost-per-lead by 500%.
  • Twitter Lead Gen Cards delivered a 3X ROI over campaigns on Facebook and LinkedIn.
  • Users so loved the simplified Lead Gen Card experience that engagement with follow-up offers spiked 200%.
  • Cost per engagement dropped 300% -- as low as 70 cents!

About Webtrends, Inc.

Webtrends offers a portfolio of digital solutions that help brands understand consumer behaviors and enable them to act on those insights in the very moment they need to act. Utilizing advanced big data analytics, Webtrends solutions provide a consistent customer experience across all digital channels on any device the customer uses, helping brands remain connected and relevant to their customers, increase productivity and maximize yield on investments.

Webtrends invented the analytics industry and is now re-inventing it for more than 3,500 global brands including, Lloyds Banking Group, Barclays, HSBC, ASOS, Microsoft, BMW, Toyota,, AllSaints, The Telegraph and many more.

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