SOURCE: WebVisible, Inc.

WebVisible online marketing, online advertising

August 25, 2009 08:00 ET

WebVisible Announces New Online Merchant Center Dashboard for Advertisers

New Design Puts More Power in the Hands of Small Business Advertisers, Improving Usability and Increasing Campaign Effectiveness

IRVINE, CA--(Marketwire - August 25, 2009) - WebVisible, Inc., a worldwide leader in local online advertising, today announced it has launched a new interactive Merchant Center for its small and mid-size business (SMB) customers, as well as the company's reseller partners and their customers, to track progress and effectiveness of their Internet marketing campaigns. Featuring always-on insight into real-time campaign data, the enhanced product provides superior usability, transparency, additional control over campaign management and more intelligence, making it a full-featured business portal and a more complete and robust interactive marketing tool.

Through a global network of partner companies, WebVisible offers simple and affordable Internet marketing solutions for SMBs, with a focus on proven return-on-investment (ROI) media solutions. WebVisible's proprietary Geneva™ software platform manages the entire lifecycle of order management, deployment, and optimization to ensure the maximum ROI for each advertiser. The Merchant Center provides detailed analytics and web-based reporting.

"One of the most critical elements to online marketing success for SMBs is the ability to accurately track campaign activity and be able to tie it back to tangible ROI," said Kevin Ryan, chief marketing officer at WebVisible. "Our new Merchant Center gives advertisers and our partners alike a valuable tool to easily keep a finger on the pulse of their campaign performance so they know how well their advertising dollars are working for them. It's also a simple, accessible resource for added intelligence with in-depth analytics and greater overall control over their marketing investment."

The Merchant Center's new streamlined dashboard design and improved usability provides a quick overview of overall campaign performance in an easily scanned format. Desired action monitoring and reporting includes impressions, click rates; connections (calls, clicks to links, driving directions, page prints, and emails) are available at a glance. WebVisible's easy-to-digest interface includes graphical representation of the correlation between the number of clicks and the number of connections. Tangible and actionable insights into overall online advertising campaign effectiveness, along with analysis of telephone calls generated, is prominently featured showing leads with the highest potential of converting to sales.

For increased control, a list of top-performing online advertising venues that drive visitor activity is available, and a new "My Ads" feature gives advertisers the ability to fine-tune their online advertising campaign by suggesting changes to Location Terms (Geographic Modifiers) and Keywords directly through the portal. Customers can access copies of emails sent regarding the campaign for a complete history of communication during the campaign lifecycle.

Additionally, partners that utilize the WebVisible technology platform to provide online marketing products and services under their own brand names can customize their view by adding tools like Business Resource Links to make the Merchant Center more useful.

About WebVisible, Inc.

WebVisible, headquartered in Irvine, Calif., makes it easy for SMBs to be found online, when and where customers are looking. The leading provider of local online marketing products and services since 2001, WebVisible was among the first to pioneer the use of search as a reliable, measurable avenue to connect directly with a buyer's needs. It has helped more than 100,000 SMB customers from over 3,000 industries in 14 countries to create innovative and accountable Internet advertising campaigns.

WebVisible manages the entire online presence lifecycle, from take-off to landing, using its award-winning, proprietary Geneva software platform. Currently managing more than 600 million keywords, it oversees online advertising campaigns that are cost-effective, targeted and measurable. WebVisible's inimitable approach combines the best of service by certified trained professionals and effective media buying management, ad creation, deployment and optimization for its customers.

SMBs partner with WebVisible directly and through its many partner companies, including Intuit, AT&T, British Telecom, European Directories and The New York Times Company. For more information, visit or call (949) 502-5757.

WebVisible is a trademark of WebVisible, Inc.

Contact Information

  • Elizabeth Catterall
    WIT Strategy, for WebVisible
    (206) 214-8036
    Email Contact