SOURCE: WebVisible

November 13, 2008 18:29 ET

WebVisible CEO Presents at Fourth Annual Piper Jaffray Global Internet Summit

Kirsten Mangers Serves on Panel Addressing the State of the Local Online Marketing Industry

IRVINE, CA--(Marketwire - November 13, 2008) - WebVisible Inc. Chief Executive Officer, Kirsten Mangers, was a featured presenter at the fourth annual Piper Jaffray Global Internet Summit on Nov. 12 in Laguna Beach, Calif.

The panel, "Local: the Brand Next Door," addressed the issues impacting local online advertising and examined why local businesses represent a largely untapped market for online ad expansion as well as how to effectively reach these local advertisers.

Available online at, the session addressed key issues, including:

--  The impact of industry giant, Google, on local search and the online
    advertising industry
--  The profile of companies well-positioned to succeed in local -- and
    those that aren't
--  How to create high-quality online marketing leads for local SMBs
--  The effect of the slowing economy on local online marketing

The discussion offered a number of important takeaways for attendees:

--  Yahoo! is anticipating a share-shift to local online spending. There
    is a greater urgency around the need for ROI, which may take spend from
    other forms, such as print and broadcast. Dollars shifting to local online
    may be accelerated by the slowing economy.

WebVisible's Mangers agrees with the shift to online. "In the last four years, we've seen a shift in our data that says an average buy in 2004 was approximately $700 a year. Now it is roughly $2,300 and above for us. The dollars are shifting to online because it's a quantifiable form of media. I think we're somewhat 'recession proof' in the local space, and the yellow pages data shows us historically that the only times small businesses have significantly cut their investment in media is when the unemployment numbers rise. Now that it is occurring, they'll be careful, but they are certainly going to shift it online where they can count every single click, every single dollar and every single conversion."

--  Of the 12 million small businesses that advertise online, only an
    estimated 10 to 20 percent purchase advertising themselves, so there
    remains a considerable sales opportunity to grow the industry.
--  Quantifying return on investment (ROI) is more important than ever,
    but demonstrating it to small business owners remains challenging.
    According to Mangers, "Approximately only 6 to 8 percent of the advertiser
    base accesses their analytics. The good news is, of those who do, more than
    85 percent have a high propensity of contract renewal because they are
    actively engaged in their account and understand the return. It's our job
    to notify them and help them understand their data so they see the value."

Other panel participants included experts from Yahoo!,, ReachLocal, Marchex, and the Kelsey Group. The summit brings together more than 75 company executives, entrepreneurs, visionaries, venture capitalists and industry experts along with an exclusive group of investors, to discuss current Internet economy trends, winning business models and the challenges faced as the consumer Internet matures and expands globally.

About WebVisible

Established in 2001, WebVisible is a global leader in local interactive advertising. The company is known as the premiere expert in leveraging the power of the Internet to help businesses around the world acquire new customers. Through partnerships with many of the largest media organizations (international yellow pages, newspapers, online service providers), local chamber of commerce groups and Internet companies, WebVisible's patent-pending technology provides simple and scalable pay-per-click, banner ads, call-based products and ROI measurement tools with predictable pricing and guaranteed results. For more information, visit or call (949) 502-5757.

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