SOURCE: WebVisible, Inc.

WebVisible online marketing, online advertising

August 04, 2009 09:00 ET

WebVisible CMO Kevin M. Ryan to Address Technology Trends and Impact on Local Interactive Advertising at Search Engine Strategies 2009 in San Jose

IRVINE, CA--(Marketwire - August 4, 2009) -


Who:           Kevin M. Ryan, chief marketing officer, WebVisible, Inc.

What:          Search Engine Strategies 2009 -- San Jose, CA

When:          August 11, 2009

Overview:      At SES San Jose, Kevin Ryan will moderate the panel,
               "Keeping it Local: The Convergence of Phones & Local
               Search." Ryan will also be a featured presenter at
               "The View from the CMO's Office" session.

               Keeping it Local: The Convergence of Phones & Local Search
               (4:30 p.m.)

               Smart phone adoption is growing quickly. ComScore's
               statistics on year-over-year cell phone usage
               (Jan '08 - Jan '09) reveal a 71 percent increase in unique
               users accessing the Web from mobile devices. And daily usage
               increased 107 percent. This, according to many mobile media
               watchers, indicates a change of habit. People are using
               mobile devices to search for physical locations. Local
               businesses need to be where they can be found by the new
               wave of mobile users. This session explains the relevant
               phone user habit changes, and demonstrates how effective
               local search listings can be when utilized to their full
               potential instead of cobbled together in an effort to
               support lagging SEO.

               The View from the CMO's Office
               (11:45 a.m.)

               Marketers have traditionally had difficulty communicating in
               the language of their disciplines, often creating friction
               and unnecessary conflict. In this session, Ryan will
               overview the day-by-day challenges of the CMO from two
               viewpoints: the traditional CMO and the CMO who has made the
               move to digital. This interactive session will explore how
               both disciplines can educate each other and explore such
               issues as the nominal percentage of marketing spend that is
               allocated to search.

               Ryan is CMO at WebVisible, a leading provider of local
               online advertising and other marketing products and services
               dedicated to helping small businesses leverage the Internet
               to acquire new customers. Widely quoted and recognized as an
               industry expert, he has appeared on CNN and been featured in
               The Associated Press, The Wall Street Journal, USA Today,
               The New York Times and numerous other media. He has also
               published hundreds of articles on search and marketing on
               the Internet in online industry publications such as
               iMediaConnection, MediaPost, ClickZ and Search Engine Watch.

               Search Engine Strategies is a leading global conference and
               expo series that educates attendees on search engine
               marketing, including search engine optimization and online
               advertising strategies, tactics and best practices.

Registration:  www.searchenginestrategies.com/sanjose

About WebVisible, Inc.

WebVisible, headquartered in Irvine, Calif., makes it easy for small and mid-size businesses (SMBs) to be found online when and where customers are looking. The leading provider of local online marketing products and services since 2001, WebVisible was among the first to pioneer the use of search as a reliable, measurable avenue to connect directly with a buyer's needs. It has helped more than 100,000 SMB customers from over 3,000 industries in 11 countries to create innovative and accountable Internet advertising campaigns.

WebVisible manages the entire online presence lifecycle, from take-off to landing, using its award-winning, proprietary Geneva™ software platform. Currently managing more than 600 million keywords, it oversees online advertising campaigns that are cost-effective, targeted and measureable. WebVisible's inimitable approach combines the best of service by certified trained professionals and effective media buying management, ad creation, deployment and optimization for its customers.

SMBs partner with WebVisible directly and through its many partner companies, including Intuit, AT&T, British Telecom, European Directories and The New York Times Company. For more information, visit www.webvisible.com or call (949) 502-5757.

WebVisible is a trademark of WebVisible, Inc.

Contact Information

  • Media Contacts:

    Jeff Werner
    WebVisible
    (949) 333-3980
    Email Contact

    Elizabeth Catterall
    WIT Strategy, for WebVisible
    (206) 214-8036
    Email Contact