SOURCE: WebVisible

WebVisible online marketing, online advertising

August 27, 2009 08:00 ET

WebVisible CMO Kevin Ryan to Share Expertise With the Japanese Marketing Community, Addressing "The Role of a CMO" at ad:tech Tokyo

IRVINE, CA--(Marketwire - August 27, 2009) -


Who:           Kevin M. Ryan, chief marketing officer, WebVisible, Inc.

What:          ad:tech Tokyo 2009

When:          September 2, 2009

Overview:      With branding and marketing entering the multi-cultural
               environment and with talents increasingly crossing between
               marketing and technology in the digital age, the role of
               CMO is a key leadership position and rapidly evolving role.
               With other marketers and educators on the panel, Mr. Ryan
               will discuss the changing role of the CMO as well as the
               advantages and challenges of developing a CMO function,
               with an emphasis on accountability and return-on-investment
               in light of differences between Japanese and US marketing
               processes.

               Mr. Ryan is CMO at WebVisible, a leading provider of local
               online advertising and other marketing products and services
               dedicated to helping small businesses leverage the Internet
               to acquire new customers. Widely quoted and recognized as an
               industry expert, he has appeared on CNN and been featured in
               The Associated Press, The Wall Street Journal, USA Today,
               The New York Times and numerous other media. He has
               published hundreds of articles on search and marketing on
               the Internet in industry publications including MediaPost,
               ClickZ and Search Engine Watch, and is search editor for
               iMedia Communications.

               ad:tech is an interactive advertising and technology
               conference and exhibition. Worldwide shows blend keynote
               speakers, topic driven panels and workshops to provide
               attendees with the tools and techniques they need to
               compete in a changing world.

Information:   http://www.ad-tech.com/tokyo/adtech_tokyo_schedule.aspx

About WebVisible, Inc.

WebVisible, headquartered in Irvine, Calif., makes it easy for small and mid-size businesses (SMBs) to be found online when and where customers are looking. The leading provider of local online marketing products and services since 2001, WebVisible was among the first to pioneer the use of search as a reliable, measurable avenue to connect directly with a buyer's needs. It has helped more than 100,000 SMB customers from over 3,000 industries in 11 countries to create innovative and accountable Internet advertising campaigns.

WebVisible manages the entire online presence lifecycle, from take-off to landing, using its award-winning, proprietary Geneva software platform. Currently managing more than 600 million keywords, it oversees online advertising campaigns that are cost-effective, targeted and measurable. WebVisible's inimitable approach combines the best of service by certified trained professionals and effective media buying management, ad creation, deployment and optimization for its customers.

SMBs partner with WebVisible directly and through its many partner companies, including Intuit, AT&T, British Telecom, European Directories and The New York Times Company. For more information, visit www.webvisible.com or call (949) 502-5757.

WebVisible is a trademark of WebVisible, Inc.

Contact Information

  • Media Contact:

    Elizabeth Catterall
    WIT Strategy, for WebVisible
    (206) 214-8036
    Email Contact