SOURCE: WebVisible

January 30, 2007 12:41 ET

WebVisible Hosts "Viral Marketing" Session at NAA Marketing Conference

Speakers Will Discuss Methods to Effectively Create Buzz by Generating Word-of-Mouth in the Newspaper Marketplace

IRVINE, CA -- (MARKET WIRE) -- January 30, 2007 -- WebVisible, a leading software and technology provider to the local online advertising industry, today announced it will host a session entitled "Viral Marketing" at the Newspaper Association of America 2007 Marketing Conference at the Mandalay Bay Hotel & Casino in Las Vegas.

Twenty-five major U.S. newspapers across four of the top 10 publishers in the country sell WebVisible's interactive advertising to local advertisers under the respective paper's private label. WebVisible delivers the infrastructure to fulfill the orders by managing the distribution of ads across a network of search engines, including Google, Yahoo!, MSN, ASK and others. It provides the newspapers with the technology platform and the high-performance products, and the newspapers drive substantial top-line advertising revenue.

Through its "frictionless" partnerships, WebVisible has rapidly grown across the newspaper industry over the past year as publishers seek new products with predictable value for their advertisers. Its products have proven to be a quick-to-market revenue producer, which encouraged the company to give back as a sponsor of the Newspaper Association of America 2007 Marketing Conference at Mandalay Bay in Las Vegas.

WebVisible will be hosting private meetings and group sessions during the conference. If you'd like to schedule a meeting please contact David Reeve at (949) 502-5766.

WHAT:   WebVisible is hosting a session titled "Viral Marketing" during the
        Newspaper Association of America 2007 Marketing Conference.

WHO:    Featured speakers include Lelani Bluner, Vice President, Marketing,
        The Orange County Register/Freedom Orange County Information;
        Marti Galloway, Marketing Manager, St. Petersburg Times;
        Darrell Jursa, Managing Partner, Liquid Intelligence; Ed Keller,
        Chief Executive Officer, Keller Fay Group; and Adrian Phillips,
        Audience Development Manager, Petersburg Times.

WHY:    Viral marketing, also known as "word-of-mouth," "buzz marketing,"
        or "network marketing" uses a multitude of innovative methods to
        create traction in the marketplace. How can newspapers effectively
        and efficiently integrate viral marketing to work for us?

WHEN:   The WebVisible session will be held in the South Pacific Room B of
        Mandalay Bay on Jan. 31 from 8 a.m. to 9:15 a.m.

WHERE:  NAA 2007 Marketing Conference will be held at the Mandalay Bay
        Resort in Las Vegas. Register at
About WebVisible™

Established in 2001, WebVisible is a leading software and technology provider to the local online advertising industry. Our proprietary software, Geneva, is a scalable platform for creating and managing local interactive advertising products. We integrate directly with a network of over 30 top search engines including Google and Yahoo!. WebVisible provides an exchange between private label resellers of our local advertising products, search engines, and other online media providers, creating one of the largest independent exchanges of its kind. WebVisible's technology automates the account management, media provisioning, bid, budget, and reporting processes, allowing an affordable, turn-key online advertising solution for local businesses all over the world.

WebVisible's service suite includes local search marketing, locally targeted banner advertising, fixed placement ads, profile and landing page technologies, and call-related services packages. All products are privately branded and sold by a growing list of resellers in the yellow pages, newspaper and online marketing industries.

For more information, please visit or call (949) 502-5757. Subscribe to a blog feed at

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