SOURCE: WebVisible

March 01, 2007 17:18 ET

WebVisible Named Software Company of the Year Finalist by the Technology Council of Southern California

IRVINE, CA -- (MARKET WIRE) -- March 1, 2007 -- WebVisible, a leading software and technology provider to the local online advertising industry, today announced that the Technology Council of Southern California has named it a finalist for the 2007 Technology Industry Awards.

WebVisible is nominated for Geneva, its interactive advertising software platform.

"Our business philosophy is that local business owners are too busy minding their stores to successfully navigate the complexities of buying and managing their own online advertising," said WebVisible CEO, Kirsten Mangers. "Geneva enables our reseller partners and us to manage the entire lifecycle of order management, ad creation, deployment and optimization, ensuring a small business is effectively represented online, from Google to MySpace to wireless devices."

A key highlight of Geneva is the Optimizer -- a scalable, rules-based campaign management algorithm that continuously learns and enhances an individual advertiser's results. By aggregating performance data from keywords, ad copy, and the overall online advertising universe, the Optimizer makes individual campaign changes across WebVisible's advertisers -- whether in search engines results, on cell phones, websites, blogs or anywhere that an interactive ad can be viewed. The turn-key, multimedia technology platform enables WebVisible to deliver predictable, guaranteed results, offering a local advertiser individualized advantages at an affordable price.

The Technology Council of Southern California is the premier forum for the region's technology leaders, providing events, connections, information and resources to help technology companies succeed. The thirteenth annual Industry Awards will recognize industry leaders and companies that have made extraordinary contributions to the growth of Southern California as a center for technological innovation. The awards will be presented during a gala dinner ceremony at the historic Millennium Biltmore Hotel in Los Angeles on March 7, 2007. Online registration is available at https://secure.tcosc.org/awards_registration.html or www.tcosc.org.

About WebVisible™

Established in 2001, WebVisible is a leading software and technology provider to the local online advertising industry.

Our proprietary software, Geneva, is a scalable platform for creating and managing local interactive advertising products. We integrate directly with a network of over 30 top search engines including Google, Yahoo!, MSN and Ask. WebVisible provides an exchange between private label resellers of our local advertising products, search engines, and other online media providers, creating one of the largest independent exchanges of its kind. WebVisible's technology automates the account management, media provisioning, bid, budget, and reporting processes, allowing an affordable, turn-key online advertising solution for local businesses all over the world.

WebVisible's service suite includes local search marketing, locally targeted banner advertising, fixed placement ads, profile and landing page technologies, and call-related services packages. All products are privately branded and sold by a growing list of resellers in the yellow pages, newspaper and online marketing industries.

For more information, please visit www.webvisible.com or call (949) 502-5757.

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