SOURCE: WebVisible, Inc.

May 06, 2008 11:05 ET

WebVisible Software Platform Named 2008 Internet Product of the Year by AeA

Recognized for Its Sophistication and Scalability, WebVisible's Geneva Software Platform Is Changing the Way Local Businesses Around the World Advertise on the Internet

IRVINE, CA--(Marketwire - May 6, 2008) - WebVisible, Inc., a global leader in local interactive advertising, announced today that its Geneva software platform was named Internet Product of the Year by the AeA during the AeA's 15th Annual High-Tech Innovation Awards on April 29. The awards recognized local companies, individuals, and products in the technology field that drive innovation in Orange County and the Inland Empire.

When consumers search for local businesses on Google, Yahoo!, and MSN, or engage with websites and mobile devices, ads promoting local businesses appear in the form of banner ads, sponsored link ads, audio, or video ads. Geneva automates the formerly manual process of buying this ad space on behalf of WebVisible's local and national business advertisers.

Geneva delivers the best results for an individual advertiser by efficiently allocating and optimizing an advertiser's budget, making targeted media buys, bidding on the most effective keywords, and managing multi-channel marketing. An advertiser gets the best ad space for the money and drives new customer leads to their business.

Additionally, Geneva manages the entire lifecycle of campaign order management; ad planning and creation; media deployment and optimization; and value reporting, ensuring the local business is effectively represented online. Advertisers can determine if their ads run locally, regionally, or nationally. Customers also are given the chance to participate in campaign modifications to match their current promotions or sales events.

Geneva's proven scalability supports complex interactions among thousands of advertisers, partners, and Internet media outlets.

WebVisible also provides each advertiser access to a Web-based merchant center, which tracks and reports campaign effectiveness -- inbound call activity, customer e-mails, leads, map interactions, etc. All of this consumer activity data is organized via Geneva's reporting database.

WebVisible offers its software-as-service solution via partners around the world, including AT&T, British Telecom, Yellow Pages Group of Canada, New York Times Company, Earthlink, and dozens of other small business-focused companies.

About WebVisible, Inc.

Established in 2001, WebVisible is the leading international name in local interactive advertising, known for being a true expert in bringing the Internet as an advertising and customer acquisition medium to small businesses around the world.

WebVisible has captured the attention of the Internet's biggest companies (Google, Yahoo!, MSN, Ask, etc.) and brought them together with some of the largest media companies (international yellow pages, newspapers, and online service providers), enabling sales and marketing channels to package and sell localized pay-per-click, banner ads, call-based products, audio/video ads, and ROI measurement tools in a high-value, scalable way.

For more information, please visit www.webvisible.com or call (949) 502-5757.

About AeA

AeA is the largest high-tech trade association in the U.S. and represents all segments of the technology industry. Our mission is to help our member companies grow and improve their business. Internationally, AeA represents 2,500 companies with 1.8 million employees. In Orange County & the Inland Empire, AeA represents 140 member companies with worldwide revenue of more than $8 billion and more than 160,000 employees in the United States and globally. Information on the Orange County & Inland Empire Council can be found at www.aeanet.org/orangecounty.

Contact Information

  • Company Contact
    David Reeve
    WebVisible Inc.
    949-502-5766
    Email Contact

    Media Contact
    WunderMarx Inc.
    Manny Otiko
    714-862-1112
    Email Contact