SOURCE: Callidus Software Inc.

Callidus Software Inc.

April 11, 2012 07:00 ET

WeComply Selects CallidusCloud's LeadFormix Platform to Optimize Marketing Effectiveness

PLEASANTON, CA--(Marketwire - Apr 11, 2012) - Callidus Software Inc. (NASDAQ: CALD), the leader in sales effectiveness and cloud computing, announced today that WeComply, a leading provider of customizable online ethics and compliance training solutions, has selected the LeadFormix Marketing Automation platform to optimize its lead generation and drive the effectiveness of its marketing organization. The agreement was signed in the first quarter of 2012.

WeComply will leverage the LeadFormix platform to provide its sales and marketing organizations an integrated platform that will enable superior sales results by driving lead volumes, improving lead quality and capturing better insights into visitor intent and readiness to buy.

"One of the most important goals of our marketing team is to be able to deliver better qualified leads to Sales," said Jeffrey Frankel, Director of Marketing, WeComply. "The LeadFormix platform will allow us to consolidate our marketing programs on one system so that we have an integrated view of our leads and effectively share that insight with our sales team."

"WeComply joins a rapidly-growing roster of customers who have chosen the LeadFormix marketing automation platform," said Shreesha Ramdas, Vice President, Enablement for CallidusCloud LeadFormix. "Our intent-based analytics technology allows us to look up contact specific information and provide sophisticated lead filtering based on both website visit activities and company firmographic data to customers, enabling them to optimize their lead generation campaigns and easily focus on the right opportunities."

CallidusCloud's LeadFormix provides an easy-to-use, collaborative SaaS platform designed for Inside Sales, Sales, Marketing, and Web Optimization teams to optimize their sales pipeline growth. The LeadFormix platform goes beyond demand generation and workflow automation to provide real insight into a website visitor's intent, deriving actionable intelligence to convert a visitor into a qualified sales lead. The solution uses effective collaboration methodologies and enables knowledge sharing within communities across an organization's internal and external networks to bridge the gap between sales and marketing and boost revenues.

The LeadFormix platform is delivered as part of the CallidusCloud™ platform, an award-winning, multi-tenant SaaS infrastructure that includes the Hiring Cloud, the Marketing Cloud, the Sales Effectiveness Cloud, and the Learning Cloud.

About Callidus Software
Callidus Software Inc. (NASDAQ: CALD) is the market and technology leader in sales effectiveness and cloud computing. Our customers gain a competitive advantage by maximizing sales cost efficiencies and driving improvements in sales effectiveness. CallidusCloud's award-winning multi-tenant SaaS applications set the standard for performance management of a company's sales force and channel partners. Over 2.5 million users rely on our solutions to power their performance. For more information, please visit

About WeComply
WeComply is a leading provider of customizable online ethics and compliance training solutions, offering more than 70 courses on such topics as anti-corruption, antitrust, Code of Conduct, data privacy and security, discrimination and harassment, insider trading and whistleblowing. For more information, visit

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