SOURCE: Stock Market Alerts

May 30, 2007 10:33 ET

Wednesday's Stock to Watch: SSPE! May 30, 2007

NOTE TO EDITORS: The Following Is an Investment Opinion Being Issued by Stock Market Alerts.

MIAMI, FL--(Marketwire - May 30, 2007) - Stock Market Alerts' performance stock list includes: SUN Sports & Entertainment Inc. (PINKSHEETS: SSPE), PepsiCo, Inc. (NYSE: PEP), Regal Entertainment Group (NYSE: RGC), Under Armour Incorporated (NYSE: UA).

Once again, SUN Sports & Entertainment Inc. (PINKSHEETS: SSPE) issued breaking news that should warrant the attention of investors. This Wednesday morning the company issued a press release announcing that that it has completed the formation of MMA Games LLC with partners Barking Lizards LLC (www.barkinglizards.com) and Summit Advisory Partners (www.summitadvisorypartners.com) to create the new "Art of War" Video Game.

Great news for SSPE investors! According to Barking Lizard Technologies CEO Drew Fisher stated, "'Art of War' for the Xbox 360 is being developed as a cutting edge fighting game that focuses on and reinforces the Art of War fighting competition. The game will be built using the latest techniques to deliver a compelling and innovative game mechanic specially designed for this type of fighting. In addition, the game will use likenesses of the current and future stars of the ring in new and fantastical ways, extending their capabilities beyond that of mere mortals."

Fisher added, "The fighting game market is a rich and diverse market that is dominated by a few key players. To maximize the license, BLT will consider all the things that make the current and past round of games successful, and integrate the features the market is clamoring for into 'Art of War.' The game is expected to have a retail sales price of $44.95 with distribution internationally."

This is certainly another company for investors to watch closely! The company also issued a press release Tuesday morning announcing that Global Sports Marketing Legend Steve Miller has joined the SUN Board of Directors.

Mr. Miller retired from NIKE as Director of Global Sports Marketing relations in 2000, after nine years with the company. While at NIKE, Miller held several positions including Director of Athletics, Director of U.S. Sports Marketing, Director of Sports Marketing for the Asia Pacific region, and Director of NCAA Sports Marketing. The press release states that from September 1991 to October 1994 Miller led his division to over 500 percent growth for the period. From June 1998 to September 2000, he oversaw NIKE's $100 million investment in the 2000 Olympic Games in Sydney, while directing the company's marketing investments and strategies throughout the Asia Pacific region

On Friday, the company announced that that it will be the first Mixed Martial Arts (MMA) Events and Production Company for the upcoming $5 Billion Ultimate Resorts Project in Las Vegas, NV.

SSPE stock closed Tuesday at thirty-four cents a share; up over 400% in the past several days!

For an updated and in-depth profile of SUN Sports & Entertainment visit http://www.WallStreetENews.com/HotStocks/SSPE052907/default.aspx

SUN Sports & Entertainment organizes mixed martial arts competitions and delivers exciting high-energy mixed martial arts and boxing events to millions of viewers across the globe via cable and satellite television.

Other Stocks of interest yesterday were:

PepsiCo, Inc. (NYSE: PEP) down 0.4% on 5 million shares traded. PepsiCo is one of the world's largest food and beverage companies, with 2006 annual revenues of more than $35 billion.

Regal Entertainment Group (NYSE: RGC) up 1.7% on 2.4 million shares traded. Regal Entertainment Group is the largest motion picture exhibitor in the world. The Company's theatre circuit, comprising Regal Cinemas, United Artists Theatres and Edwards Theatres, operates 6,340 screens in 529 locations in 39 states and the District of Columbia.

Under Armour, Inc. (NYSE: UA) down 0.9% on 605,000 shares traded. Under Armour® is a leading developer, marketer and distributor of branded performance apparel, footwear and accessories. The brand's moisture-wicking synthetic fabrications are engineered in many different designs and styles for wear in nearly every climate to provide a performance alternative to traditional natural fiber products.

The advertisement is provided by Wall Street Enews, a division of Stock Market Alerts LLC, an electronic broadcaster and publisher of this release, and hereafter referred to as "the company." The company received compensation for services performed for SUN Sports & Entertainment Inc. (PINKSHEETS: SSPE). The compensation was forty thousand dollars in 2007 from third party, CLX & Associates Inc., who is non-affiliated and may hold a significant position in the stock. Because the company received compensation for its services, there is an inherent conflict of interest in the company statements and opinions and such statements and opinions cannot be considered independent.

Stock Market Alerts LLC, and its Wall Street Enews brand, also maintains a contractual, working relationship with Wall Street News Alert (a division of Wall Street Capital Funding LLC). WSCF has purchased, in a private placement/transaction, One Million and One Hundred and Twelve Thousand and One Hundred and Nine shares of SUN Sports & Entertainment Inc. (PINKSHEETS: SSPE) stock. WSCF will receive Ninety-Two Thousand Six Hundred and Seventy-Six thousand shares a month beginning in March and ending in February 2008. WSCF has sold Thirty Thousand and Five Hundred of those shares, as of this release, and intends to continue selling its shares as this release is being circulated. WSCF may receive additional compensation for extension of its services.

The information contained in this press release is for informational purposes only, and not to be construed as an offer to sell or solicitation of an offer to buy any security. The company makes no representation or warranty relating to the validity of the facts presented nor does the company represent or warrant that all material facts necessary to make an investment decision are presented above. Stock Market Alerts LLC is an advertising company and therefore, this release should be viewed for informational purposes only.

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