SOURCE: General Cannabis, Inc.

General Cannabis, Inc.

June 28, 2011 08:00 ET

WeedMaps Media Launches Website WeedMaps.TV

NEWPORT BEACH, CA--(Marketwire - Jun 28, 2011) - General Cannabis, Inc. (PINKSHEETS: CANA), a technology-based Internet marketing services company, today announced the launch of a new website, http://www.WeedMaps.TV.

WeedMaps.TV, which can be accessed through the homepage of WeedMaps.com and via the browser at http://www.WeedMaps.TV, features video content that educates patients and health care professionals about medical marijuana. Through both short video clips and full episodes, WeedMaps.TV enables dispensaries and ancillary businesses to promote their businesses and products and provides patients and health care providers access to information, resources and industry expert advice. The site provides video dispensary tours, product reviews and information on industry events. WeedMaps.TV currently produces content for 25 dispensary clients at its Southern California production studio.

"We are very excited about the launch of WeedMaps.TV," said Doug Francis, President of General Cannabis. "We believe the addition of this cutting edge, multimedia capability to our technology platform significantly enhances the resources available to our online community while offering dispensaries a new and innovative way to reach customers. We will be adding new content to WeedMaps.TV in the coming months, including videos of industry experts such as doctors and lawyers who specialize in medical cannabis and can serve as informed resources to our online community."

WeedMaps.TV has been in beta testing for the past twelve months. During this period, WeedMaps.TV has been producing content in preparation for the launch and has featured selected content on WeedMaps.com and on the WeedMaps.TV YouTube channel. To date, WMTV's video content has received over 965,000 page views on YouTube, including 250,000 page views of dispensary tour videos. WeedMaps.TV videos are currently receiving an average of 6,000 page views per month.

About General Cannabis
General Cannabis, Inc. (PINKSHEETS: CANA), a technology-based Internet marketing services company, offers customers an integrated suite of services including media, technology, marketing and information. Founded in 2010, General Cannabis is headquartered in Newport Beach, California.

Social Media
Twitter® Page: http://twitter.com/WeedMaps
YouTube® Channel: http://www.youtube.com/nugporn

Safe Harbor Notice
Certain statements contained herein are "forward-looking statements" (as defined in the Private Securities Litigation Reform Act of 1995). General Cannabis, Inc. cautions that statements made in this news release constitute forward-looking statements and makes no guarantee of future performance. Forward-looking statements are based on estimates and opinions of management at the time statements are made. These statements may address issues that involve significant risks, uncertainties, estimates and assumptions made by management. Actual results could differ materially from current projections or implied results. General Cannabis, Inc. undertakes no obligation to revise these statements following the date of this news release.