SOURCE: Oscar Mayer

March 24, 2005 12:04 ET

Weekend-Style Breakfast Any Day of the Week!

Oscar Mayer® Introduces Two New Ready to Serve Breakfast Meats

MADISON, WI -- (MARKET WIRE) -- March 24, 2005 -- Everyone loves a leisurely Sunday breakfast complete with hot and hearty morningtime favorites. Now that taste experience can be conveniently enjoyed any day of the week thanks to the newest innovation being served up by Oscar Mayer®.

Joining the already popular Ready to Serve Bacon, Oscar Mayer is introducing two new Ready to Serve meats that can be prepared in just one minute. Ready to Serve Canadian Style Bacon has all the rich taste you'd expect, with only 60 calories per serving. Ready to Serve Pork Sausage Patties are a great addition to a breakfast sandwich or omelet, or to simply enjoy by themselves.

"Since we lead such busy lives, many of us forgo our favorite breakfast foods in order to get our days jump-started," said Joe Fragnito, Brand Manager, Oscar Mayer. "Since we do all the cooking for these tasty, new Ready to Serve meats, people can once again enjoy a fast and convenient breakfast any day they choose."

60 Seconds and Done!

Forget the clunky skillet or frying pan. All Ready to Serve meats can be prepared in less than 60 seconds in the microwave. Conveniently packaged in a recloseable zip package that not only seals in freshness, but also makes storing a snap, it's easy to make a single serving of Ready to Serve meats or enough to feed the entire family.

Starting Your Day the Right Way

According to the American Dietetic Association, breakfast is one of the most important meals of the day, nourishing and preparing us for the active day ahead. It not only helps to regulate food intake throughout the day, but also improves mental and physical performance. However, crunched for time, many Americans either skip or skimp on eating a morning meal.

Now, thanks to Oscar Mayer, breakfast meats are a snap to prepare anytime. Endorsed by the South Beach Diet™, the new Ready to Serve Canadian Style Bacon has only one gram of total carbohydrates and 60 calories per 3-slice serving. Each package of the new Ready to Serve Pork Sausage Patties comes with 10 patties; each patty serving contains just 90 calories and 1 gram of carbs.

More About Ready to Serve

The new Oscar Mayer Canadian Style Bacon and Pork Sausage Patties are available in the refrigerated meat section of grocery stores nationwide for a suggested retail price of $3.19.

Oscar Mayer Ready to Serve Bacon is shelf stable until opened and can be found in grocery stores nationwide for a suggested retail price of $3.19.

Oscar Mayer Foods, headquartered in Madison, Wis., is a leading manufacturer of packaged luncheon meats, hot dogs, bacon, and Lunchables® brand lunch combinations. The company is a division of Kraft Foods, Inc.

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