SOURCE: WeeWorld

August 14, 2008 09:54 ET

WeeWorld Expands Global Reach With FremantleMedia Enterprises

Strategic Partnership Extends Visibility of the Rapidly Growing Interactive Avatar Community

BOSTON, MA--(Marketwire - August 14, 2008) - WeeWorld, the most popular interactive avatar community and home of the WeeMee, announced today that it has entered into a strategic licensing agreement with FremantleMedia Enterprises (FME), the brand extension arm of FremantleMedia offering licensing, distribution and home entertainment. FME will be working with their North American and United Kingdom licensing network to develop new licensing products to support the WeeWorld brand and its avatar, the WeeMee.

"WeeWorld is one of the most exciting interactive properties around, and it is an ideal partner for FremantleMedia Enterprises," said David Luner, SVP Interactive and Consumer, FremantleMedia Enterprises. "We recognize WeeWorld as the leader in the space because of its large footprint in the digital entertainment industry and devoted global fan base of more than 23 million WeeMees worldwide."

As part of the agreement, FME will use its vast global entertainment and media network to assess opportunities and leverage the WeeWorld brand to provide a personalized experience to engage consumers. FME will manage the licensing of the brand across a wide range of categories including collectibles, apparel, home, toys and gifts. The FME sales team is already exploring dozens of licensing partnerships for WeeWorld.

"Online experiences increasingly intersect with real world experiences because members of this connected generation want to express their personalities and individual styles both on and off the Web," said Lauren Bigelow, General Manager and Senior Vice President of Marketing, WeeWorld. "Our partnership with FremantleMedia Enterprises, an established media and entertainment leader, significantly extends the global reach of the WeeMee avatar, as well as the awareness of the WeeWorld brand, within new and exciting product categories."

To experience WeeWorld and create your own WeeMee, visit

About FremantleMedia Enterprises

FremantleMedia Enterprises is the brand extension arm of FremantleMedia, offering a one-stop-shop for all Licensing, Distribution and Home Entertainment. It is a division of FremantleMedia, one of the largest international creators and producers of entertainment brands in the world with leading prime time drama, serial drama, entertainment and factual entertainment programming in over 40 countries worldwide. FremantleMedia is a subsidiary of RTL Group, Europe's largest television and radio broadcast company, which is 90% owned by Bertelsmann AG, an integrated media and entertainment company that commands leading positions in the world's media markets. For further information, visit

About WeeWorld

WeeWorld ( is the most popular interactive avatar community and a trusted site for dynamic self-expression, creation and communication. Through an expansive palette of features, clothes, accessories, hobbies, etc., WeeWorld users can create their personalized WeeMee avatar, connect with friends, decorate their own visual space, send animated messages, play games and more. More than 23 million WeeMees worldwide are redefining avatar demographics and establishing the WeeMee as the world's most widely used and recognized avatar. WeeMees can be created on many sites including Windows Live Messenger and AOL's Instant Messenger, and are portable to all major social networks and blogging sites. WeeWorld has offices in Boston, London and Glasgow, and is funded by Accel Partners ( and Benchmark Capital (

Contact Information

  • FremantleMedia Contact:
    Laura Saunders
    +44 (0) 203 008 5407
    Email Contact

    WeeWorld Contacts
    US Contact:
    John Connolly
    (781) 861-7800
    Email Contact

    UK Contact:
    Alyssa Taffet
    +44 (0)207 758 8280
    Email Contact