SOURCE: WeeWorld


August 11, 2009 09:00 ET

WeeWorld Expands Sales Efforts, Opens New Office and Appoints Pauline Malcolm-John as Vice President of Sales

Social Media Veteran to Build Sales Team and Cultivate Strategic Partnerships With Entertainment and Brand Advertisers

BOSTON, MA--(Marketwire - August 11, 2009) - WeeWorld, a popular social game and virtual world for teens with mainstream appeal, today announced the expansion of its sales efforts, which will be led by the company's new Vice President of Sales Pauline Malcolm-John.

"WeeWorld has been experiencing significant growth despite the current economic state, because our 29 million WeeMees are hungry for branded goods and interactive virtual experiences," said Lauren Bigelow, General Manager and SVP of Marketing for WeeWorld. "We're ramping up our sales efforts to meet increasing demand and know we've picked the ideal candidate to optimize our sales efforts, drive continued interest and maximize our revenue. Pauline has a proven track record of breaking into new verticals and brings a wealth of social media savvy to our team. With her on board, our strategic partnerships and revenues will continue to increase."

Based on her extensive experience managing sales strategy, growing advertising revenue and building successful sales teams, Malcolm-John will oversee all direct and indirect sales efforts. She will develop and manage a growing sales team from a newly created office in the Union Square neighborhood in New York City. To fuel WeeWorld's continued growth, Malcolm-John will launch a 360-degree program integrating virtual and real-life promotions.

Malcolm-John most recently served as Director of East Coast Sales at Slide Inc., a leading social entertainment company, where she was responsible for leading sales strategy, developing revenue through strategic advertising partnerships and building an East Coast sales team. Before her departure, she closed the biggest advertising deal in Slide's history with Nestlé. Prior to joining Slide, she was Director of National Advertising Sales at Condé Nast Business Group, Digital. In this position, she managed more than $17 million in annual advertising revenue and led a team of 16 senior sales executives and sales support personnel. Malcolm-John also served as Senior Regional Sales Manager at MySpace, where she developed revenue-generating partnerships with key consumer packaged goods (CPG) brands such as Kraft Foods. She has also held senior sales positions at, Rhythm New Media and

"WeeWorld has proven itself as the ideal virtual community for advertisers looking to connect with the elusive teen demographic through an integrated, relevant experience such as branded assets, virtual events and offers like never before possible," said Malcolm-John. "Users are literally raising their hands and asking to purchase these items to enhance their virtual community and virtual world experience, as well as to decorate their personal Rooms and WeeMees. I look forward to partnering with entertainment companies, brand marketers and advertising networks to fully explore the endless options WeeWorld offers."

Malcolm-John is a regular speaker at a variety of interactive advertising and social media events including Advertising 2.0, M:Metrics and New York's 212 Advertising Club. She graduated from City University of New York-Baruch College with a Bachelor of Business Administration degree in marketing and computer science.

About WeeWorld

WeeWorld ( is a popular social game and virtual world for teens with a mainstream appeal, reaching a global audience of more than 29M registered WeeMees. WeeWorld's goal is to provide a fun, visual environment that encourages self-expression and creativity.

Through an expansive palette of features, clothes, accessories, hobbies, etc., WeeWorld users can create their personalized WeeMee avatar, connect with friends, decorate their own visual space, send animated messages, play games and more. Thanks to WeeWorld's open platform, WeeMees are portable to all major social networks and blogging sites, in addition to instant messaging platforms, e-mail signatures and mobile phones. WeeWorld has offices in Boston, New York City, London and Glasgow, and is funded by Accel Partners ( and Benchmark Capital (

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