SOURCE: WeeWorld

WeeWorld

March 01, 2011 09:00 ET

WeeWorld Launches Social Games Advertising Network Reaching 60+ Million

Gives Marketers a Way to Reach Teens and Women Through Top Facebook and Online Social Games, Beating the Combined Reach of Top Five Family and Parenting Websites By 20 Million

NEW YORK, NY--(Marketwire - March 1, 2011) - WeeWorld, the social engagement platform for teens and women, today launched the Social Games Advertising (SGA) Network, connecting advertisers with more than 60 million women and teens through a network of leading Facebook and online social games.

SGA reaches women 13-49 by representing eight of the largest and fastest growing Facebook games, such as Mall World. SGA Network also leverages WeeWorld's high reach with teens and extends it to other top destinations. SGA Network gives advertisers the ability to reach more than 20 million more women than ComScore's top five family and parenting websites combined, including Disney Online, Café Mom Network, Glam Family, Family Education Network and Nick Family & Parents.

Brand marketers and leading Hollywood studios are starting to recognize the power of immersive social game advertising. SGA Network is already working on many campaigns, the first of which is promoting a major motion picture release hitting theaters on March 11.

"Many advertisers are struggling with how best to leverage the power of social networks, especially to reach women. Whether it's women expressing their fashion tastes in Mall World or young teens on WeeWorld.com, slapping on a traditional banner ad simply doesn't work in this highly interactive, engaged environment," said Pauline Malcolm-John, Executive VP of Sales for WeeWorld and SGA Network. "SGA Network gives advertisers a way to create powerful, immersive social game advertising campaigns targeting women, turning brand messages into virtual goods that enrich users' game experience."

Social networks account for 22.7 percent of all online activity according to Nielsen, and while a significant portion of that time is likely spent playing social games more women play these games than men (PopCap Games). To unlock the value of this growing opportunity, SGA Network's proven social game advertising methodologies deliver customizable solutions that can scale to meet advertisers' specific campaign goals. In addition, SGA Network gives advertisers immediate access to measurable campaign results based on virtual goods downloads and viral impressions.

"WeeWorld was one of the first social games to incorporate blue-chip brands such as Disney, P&G and Universal Pictures as in-game additive experiences," noted Lauren Bigelow, Chief Operating Officer for WeeWorld. "SGA Network combines the best-of-breed marketing expertise we cultivated from campaigns on our core site, WeeWorld.com, and top-selling iPhone apps with the top Facebook application developers. We now provide a one-stop solution for brands trying to tap the power of social gaming to reach women."

Learn more about the SGA Network by contacting Pauline Malcolm-John at pmalcolm-john@weeworld.com.

About SGA Network
SGA Network, a division of social engagement platform WeeWorld, is a leading social games advertising network that connects top brands with more than 60 million teens and women on prime Facebook lifestyle games and teen social games. With SGA, brands launch turn-key, integrated and custom social campaigns backed by meaningful metrics. These metrics measure not only impressions, but also earned media, virality, and quantified virtual goods and gifts distribution. SGA's rapidly growing network includes leading social such as Mall World and top teen destinations like WeeWorld.com.

Contact Information

  • Media Contact:
    Jill Newberry
    BluePoint Venture Marketing for WeeWorld/SGA Network
    (781) 861-7800
    Email Contact