SOURCE: WeeWorld

December 15, 2008 11:35 ET

WeeWorld Reaches 25 Million WeeMees Worldwide

The Virtual Community Continues Its Accelerated Growth Due to Outstanding User Engagement

BOSTON, MA--(Marketwire - December 15, 2008) - WeeWorld, the most popular interactive avatar community and home of the WeeMee, today announced that more than 25 million WeeMees have been created worldwide. WeeWorld, which gives users of all ages an opportunity for self-exploration and expression in a safe, fun environment, is now one of the largest virtual communities.

According to recent comScore stats, WeeWorld grew faster in the United States than other industry players in terms of unique visitors (60 percent), total minutes spent on the site (400 percent) and total visitors (200 percent). WeeWorld users spend an average of 135 minutes per month in the virtual community, which is one of the highest rates of engagement in the category. WeeWorld has become a viral force, with 90 percent of new users being the result of organic growth through word-of-mouth and grassroots buzz and the balance through partnerships.

Virtual communities like WeeWorld are poised for continued growth. Strategy Analytics predicts that in the next 10 years 22 percent of global Internet users will have registered for one or more virtual communities resulting in a market approaching one billion registrants and an eight billion dollar service opportunity.

"What drives so many users to WeeWorld is the universal appeal and iconic image of the WeeMee for all demographics, regardless of age, race or gender," said Lauren Bigelow, General Manager and SVP of Marketing for WeeWorld. "What keeps users coming back is the continuously evolving experience. There is always something new to explore, whether it is a new game to play, a new place to visit in World or a new item to accessorize their WeeMee or Room."

Currently, WeeWorld users purchase a wide range of unique assets which include branded items like those from actress, singer and producer Raven-Symoné, best known for her role as Raven Baxter on the Disney Channel's "That's So Raven." New Raven assets include a silver, sparkling top and high-heeled shoes, silky dress, specially created eye mask, black-sequined dress and an exclusive hairstyle and eyelashes.

To experience WeeWorld and create your own WeeMee, visit: http://www.weeworld.com. Or to see what is new on the site, visit: http://www.weeworld.com/whatshot/news/.

About WeeWorld:

WeeWorld (www.weeworld.com) is the most popular interactive avatar community and a trusted site for dynamic self-expression, creation and communication. Through an expansive palette of features, clothes, accessories, hobbies, etc., WeeWorld users can create their personalized WeeMee avatar, connect with friends, decorate their own visual space, send animated messages, play games and more. More than 25 million WeeMees worldwide are redefining avatar demographics and establishing the WeeMee as the world's most widely used and recognized avatar. WeeMees can be created on many sites including Windows Live Messenger, AIM and Skype, and are portable to all major social networks and blogging sites. WeeWorld has offices in Boston, London and Glasgow, and is funded by Accel Partners (www.accel.com) and Benchmark Capital (www.benchmark.com).

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