SOURCE: WeFi

wefi

April 22, 2015 09:34 ET

Wefi Analysis Reveals Smartphone Usage Trends on Six Major U.S. Interstates

Analysis of 3.5 Million Drive Miles Reveals Most Popular Audio and Video Apps

FAIRFAX, VA--(Marketwired - Apr 22, 2015) -  Smartphones have joined car keys, licenses and wallets as driving essentials in today's connected world. Wefi, the Mobile Data Analytics company, today released "Smartphone Usage Trends on U.S. Highways" infographic. Using its big data analytics platform, wefi analyzed data collected from over 70,000 devices driven over 3.5 million miles on six major interstates offering insights, including:

  • Approximately one-third (34%) of drivers/passengers use music streaming apps
    • Pandora is the most popular music streaming app with 34.9%
    • Google Play Music - 15.6%
  •  25% use video apps in the car
    • YouTube is the overwhelming favorite with 87%
    • Netflix - 11.2%
    • Hulu - 1%
    • HBO - less than 1%
  • Drivers who use navigation apps keep them active, on average, for 80% of the journey

The analysis and companion infographic also explored which carriers provide the best wireless speed on the selected interstates. T-Mobile customers benefit from the fastest connection on the I-495, I-95 and I-55. Verizon Wireless offers the speediest data connection on the I-405 and I-110, while AT&T beats the competition on the I-820.

Paper maps are merely a memory with navigation apps used for 80% of the driving. The analysis showed that while Google Maps is used more often, Waze loyalists remain inside the application for far longer periods of time.

"Understanding customer experience on-the-go is essential and we are able to offer analysis based on highly pinpointed location data," said Zur Feldman, Chairman and CEO of wefi. "Smartphones accompany us everyplace we go and they've fundamentally changed the driving experience. Wefi's mobile data analytics are uniquely comprehensive in their ability to provide user experience intelligence. Our data offers a granular view of apps and mobile usage patterns, allowing us to unearth intriguing trends that underscore the impact of smartphones."

About wefi
Wefi, the Mobile Data Analytics company, provides unparalleled visibility into the mobile user experience and the apps ecosystem. Wefi's patented technology provides customers deep and broad insights into app usage, user engagement, behavior, and experience patterns. With the industry's largest mobile usage database -- processing over 3 billion records daily -- wefi provides its customers with significant competitive Business Intelligence. Wireless carriers, cable operators, content providers and application developers use wefi to improve users' mobile experience, optimize networks, predict data consumption demand, understand consumers' usage patterns and plan better campaigns. For more information visit http://www.wefi.com.

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