SOURCE: WeFi

wefi

September 29, 2014 09:00 ET

wefi Reveals Wi-Fi Connectivity Trends at Leading National Coffee Chains

Report Analyzes Wi-Fi Speed and Data Consumption at Coffee Chains Including Starbucks, Dunkin Donuts, Tully's and Panera

FAIRFAX, VA--(Marketwired - Sep 29, 2014) - wefi, the market leader in delivering actionable mobile intelligence and network analytics, today revealed Wi-Fi connectivity trends at national coffee chains including Starbucks, Dunkin Donuts, Tully's and Panera. The company analyzed Wi-Fi speeds and application usage patterns of customers at these establishments. The report found Starbucks, Tully's Coffee and Dunkin Donuts to lead in fastest Wi-Fi download speeds and highest total data consumption. Google Chrome, Facebook and YouTube are most used applications by coffee shop patrons.

The National Coffee Association reports that 61 percent of Americans drink coffee daily, making the stopover at the local brew house a popular ritual. With coffee shops becoming a popular destination for both work and play, bandwidth connectivity has become a key differentiator for businesses especially as 39 percent of Americans would rather give up coffee over Wi-Fi, according to a recent Broadcom survey. Forward-thinking coffee establishments continue to ensure that their patrons don't have to make that decision.

When looking for the fastest download speeds, Starbucks has consistently performed better than competing coffee shop chains. However, the most data consumed per device occurs at Dunkin Donuts with Facebook, YouTube and Twitter driving the most data usage. Google Chrome was by far the most popular application, with over 18 minutes of foreground data consumption (amount of time an application is open and active), per device on average, closely followed by Facebook (16.78 min.) and YouTube (14.8 min.) Additional detailed findings include:

  • Coffee Shops with the fastest download speed
    • Starbucks (0.18 mbps)
    • Tully's Coffee (0.15 mbps)
    • Dunkin Donuts (0.13 mbps)
  • Coffee shops with the highest total data consumption
    • Dunkin Donuts (47.45MB)
    • Tully's (27.75MB)
    • Starbucks (24.26MB)

"Coffee, and by extension, coffee shops are increasingly seen as an indispensable part of Americans' morning ritual," said Zur Feldman, Chairman and CEO of wefi. "With many franchisees looking to provide additional services and grow their businesses, the availability of a fast, reliable Wi-Fi offering has become an important consideration."

wefi collected data from more than 45 million hotspots based on the implementation of its intelligent network selection solution within multiple cable operators throughout the U.S. The metrics are based on a 30-day average of Wi-Fi speeds for each location starting from August 1 to August 31, 2014.

About wefi
Through its Wi-Fi network management solution and comprehensive hotspot database -- the industry's largest with nearly 200 million hotspots -- wefi extends investment in infrastructure Wi-Fi networks and assures that wireless carriers, cable operators and streaming media content producers can deliver subscribers the best mobility experience in a data dependent world. wefi's patented and patent-pending technology provides customers unparalleled visibility into the use of Wi-Fi connectivity, both on and off their own networks, allowing operators to better plan networks, predict usage and deliver the best network connection based on custom connection policies. For more information visit http://www.wefi.com.

Contact Information

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    Pam Njissang
    Bhava Communications for wefi
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