SOURCE: Mobiquity

Mobiquity

March 04, 2014 09:00 ET

Weight Watchers and Mobiquity Continue Partnership for Mobile Design and Development

Mobiquity On Board for the Next Two Years as Weight Watchers Continues to Innovate in Mobile

BOSTON, MA--(Marketwired - Mar 4, 2014) - Building on the existing partnership with Weight Watchers International, Inc. (NYSE: WTW) since 2011, Mobiquity, Inc. announced today an extension to its strategic mobile relationship with the leading provider of weight management services. Weight Watchers views mobile as a key part of its member engagement, and over the next two years, Mobiquity will continue to work with the company on mobile solution design and development with the goal of increasing engagement for members. 

The Mobiquity, Weight Watchers partnership to date has proved to be successful with key mobile developments including Weight Watchers barcode scanner app for iOS and Android devices with APIs that tie into other Weight Watchers apps. Mobiquity also played an important role in strategic updates for the Weight Watchers tracker app for iOS and Android, available in the U.S. and internationally.

"Increasing engagement and improving the mobile experience among our members is a top priority," said Catherine Ulrich, Chief Product Officer, Weight Watchers. "We will continue our commitment to offer the mobile solutions our members need to be successful. Mobiquity plays an important role in seamlessly bringing concepts from strategy to execution. We value their partnership."

"Weight Watchers is truly a visionary and innovator when it comes to integrating mobile to support member success and engagement," said Bill Seibel, Mobiquity CEO. "We're thrilled that they have chosen us to help make future mobile advancements a reality."

About Mobiquity
Mobiquity is a mobile engagement provider creating innovative solutions that drive business value. Because mobile is in our DNA, clients benefit from how we expertly and effectively blend the three key disciplines that unleash the power and innovation of mobile computing: strategy, user-centered design and core technology. Since inception in 2011, we have worked with more than 150 companies, including CVS, Fidelity Investments, MetLife, Ziggo, the New York Post, KPN, Putnam Investments, Superdirect, The Boston Globe, DTG and The Weather Channel. To learn more, visit www.mobiquityinc.com.

About Weight Watchers International, Inc.
 
Weight Watchers International, Inc. is the world's leading provider of weight management services, operating globally through a network of Company-owned and franchise operations. Weight Watchers holds over 40,000 meetings each week where members receive group support and learn about healthy eating patterns, behavior modification and physical activity. WeightWatchers.com provides innovative, subscription weight management products over the Internet and is the leading Internet-based provider of these products in the world. In addition, Weight Watchers offers a wide range of products, publications and programs for those interested in weight loss and weight control.