June 03, 2013 05:37 ET Achieves Several Milestones, Strengthens Position as a Trusted Weight Loss Product Review Website

Several Key Metrics Show That Is on Its Way to Becoming the Most Trusted Product Review Resource for Weight Loss, Fitness, and Diet Products

MENLO PARK, CA--(Marketwired - Jun 3, 2013) - It has only been six months since the official launch of, an online resource that reviews weight loss, fitness, and diet products, and all indications point to the organization as being on track towards becoming one of the most trusted product review resource online. The website officially went live on November 29, 2012 and has since helped more than 31,000 people make informed decisions regarding their fitness product choices. is slowly becoming a recognized brand in the product reviews industry with 24.7% of its total visitors coming to the website directly through the browser's address bar. Known as "direct traffic," this type of traffic is a good measure of brand recognition and indicates that visitors don't need to use search engines or to come from other websites to find Visitors recognize and remember the brand enough to directly visit the website.'s Facebook Page has already reached more than 3000 "likes" -- serving as another milestone that establishes Weight Rater's role as a trusted product review resource. The organization's Facebook Page serves as's medium of discussion between itself and its followers as well as a hub for industry news.

They say imitation is the best form of flattery and recently caught several imitators. "We are glad that is slowly becoming a recognized brand in the industry. However, we also recognize the negative aspects that come along with being known. Recently, we have discovered websites that infringe our copyright by publishing copied excerpts or the whole of our reviews on their properties without consent. This behavior undermines the hard work that we do but is not totally unexpected," said Kurt Lao, Editor for, as the organization's staff made checks on the site's published reviews. Safeguard measures are already set up to better detect and stop copyright violators from tarnishing the good name that has and continues to build.

These recent developments indicate that is gaining public recognition as a quality destination for trusted product reviews. Such continuous achievements put in a trajectory towards becoming the #1 product review website for health and fitness products.

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