SOURCE: Vero

Vero

July 28, 2015 09:00 ET

Welcome to Vero: Social Network Transforms Personal Online Communication

New Social Media App Encourages Users to Think Relationship-First

NEW YORK, NY--(Marketwired - Jul 28, 2015) - Today, Vero, a new social network that aims to radically change the way consumers think and interact on social media, proudly announces the launch of their new app, now available for iPhone users in the US and Canada. Vero is a relationship-first social network, focused on providing users with a unique platform to share content and interact with others, by mirroring real-world relationships in an online setting.

"In a world where you are what you post, Vero serves the needs and desires of people who want a safe, genuine reflection of their real-life relationships in an online setting. We have created a platform where users can express themselves in the most natural way possible," said Ayman Hariri, CEO and Co-Founder of Vero.

Latin for true, Vero is the network which inspires the truest form of communication. Vero humanizes online relationships through the lens of relationship comfort, regardless of a singular interaction experience.

"Social networks tend to treat online relationships as a one-size-fits-all model, and that simply isn't the way people interact in real life," said Hariri. "There's a special tone you use to talk with people you just met, just as there is an ease in your voice when you chat with your closest friends. At Vero, we've figured out a way to humanize online relationships and replicate these one-to-one communication nuances."

Share what you love.
In an age of oversharing and shouting, Vero brings the art of communication back to social networking. By replicating real-world relationships in an online setting, Vero provides a meaningful way for users to interact with people they know, like, and trust, in a private, advertising-free experience. With Vero, you can share unique content and start conversations around movies, music, books, places, photos and more. 

Protect what you love.
The platform allows users to take control of their online persona and seamlessly communicate with members of their network by identifying connections defined as 'Close Friends,' 'Friends,' and 'Acquaintances.' Where other networks think about privacy as an afterthought, the content an individual shares on Vero can be limited to these specific relationship groups, allowing for an unprecedented intuitive experience over what is shared and who it is shared with.

Collect what you love.
Vero delivers a true, personal connection with the people that matter to you and provides a level of permanence in a fleeting social environment by allowing users to protect, share and collect the moments that are most important to them. Through the Collections tool, content is no longer lost in the crowded room of news feeds that other social networks have become. Now, users can see recommendations on the books others have read, discover new music that their friends are downloading, and uncover other hidden gems within the cities they are exploring.

Real time connections at your fingertips.
With Vero, you can send instant, private messages to your connections or a group of connections seamlessly within the app. Unique from other chat features, the content shared in your private messages will also show directly in your personal stream. The Vero chat function is not simply another messenger app, but a fluid bridge between your social connections.

Together these tools allow for enhanced content privacy, while also providing a more relaxed social sharing experience and natural communication tool. Vero is currently available for download for iPhone users in the Apple App store, with plans to roll out on other devices in the future. To take control of your social identity today, visit Vero online at www.vero.co or download in the Apple App Store.

About Vero
Founded in 2013, Vero is a relationship-first social network. By replicating real world relationships in an online setting, Vero revolutionizes how we communicate as individuals and makes online relationships meaningful again. Vero delivers a true, personal connection with the people that matter to you and provides a level of permanence in a fleeting social environment by allowing users to protect, share and collect the moments that are most important to them. www.vero.co

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