WelcomePack Canada Inc.

March 25, 2013 07:00 ET

WelcomePack Canada Unveils Innovative New-Immigrant Marketing Initiative at Marketing Magazine's 5th Annual Multicultural Marketing Conference

MARKHAM, ONTARIO--(Marketwire - March 25, 2013) - WelcomePack Canada Inc., a Toronto-based company, has announced its plans for an innovative 'Welcome to Canada' program for new immigrants.

This value-driven, year-round program commences with the delivery of 30,000 welcome gift packs to new immigrants, for free. Each gift pack is replete with over $1,000 of branded products and special offers from leading Canadian brands. More than 60 newcomer settlement services centers located across the GTA will be distributing these packs.

For Canadian brands, this is a significant opportunity to gain market share with this fast growing newcomer population.

According to Citizenship and Immigration Canada's immigration statistics, 257,515 immigrants entered Canada in 2012, a 3.5% jump from 2011. In the near term, between 240,000 to 265,000 new immigrants will be arriving each year.

"With this significant influx of multi ethnic new immigrants settling in Canada each year, reaching out to them in an effective way is a major challenge for marketers. This is where WelcomePack comes in," says Albert Yue, President and CEO, WelcomePack Canada Inc.

The company has invested in state-of-the-art CRM and direct marketing systems to effectively deliver value to new immigrants and the participating brands throughout the year.

This one-of-a kind program is already attracting sign-ups from companies eager to gain first-mover advantage with newcomers.

"WelcomePack's promise of facilitating new immigrant acquisition through a sustained loyalty strategy is finding resonance with marketers," explains Andrew Srinarayan, Director of Marketing at WelcomePack Canada Inc.

For more information or to be part of this initiative visit www.welcomepackcanada.com.

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