August 27, 2012 09:15 ET

'Well' -- The App That Finally Gets Social To Do Lists Right -- Now Available on the App Store

SAN MATEO, CA--(Marketwire - Aug 27, 2012) - Jeraff Inc., announced today that the company has launched Well, an app for iPhone and iPod touch that effectively bridges the gap between your social graph and to do lists. In contrast to productivity-oriented apps, Well focuses on creating a beautiful and simple way for users to share the things they want to do.

"We never understood why people kept their to do lists a secret. The reality is your friends are a great resource for advice, suggestions, encouragement and feedback," said Arin Sarkissian, Well co-founder. "It seemed natural to us to create something that would connect the two. At the same time, we wanted to create something that was not only useful, but fun to use."

Some of Well's core features and experiences consist of:

  • Suggestions from Friends: Well makes it easy for friends to suggest ideas to your lists. Planning your next road trip, choosing the perfect movie or finding the best sushi in town all just got a little easier.

  • Re-list Interesting To Do's: Any to do can be quickly copied and added to one of your lists. You receive attribution when people re-list your to do's so your great ideas don't go unrewarded.

  • Inspiration & Motivation: Popular lists allow you to discover what others are doing. New places to visit, books to read, wines to try and more await you.

  • List Personalization & Collaboration: Well lists feature prominent cover photos you can customize via uploading or via the built in Instagram search. You can collaborate on lists with any of your friends or family, including those on Facebook & Twitter.

"People are more connected than they've ever been and that's changing the kinds of information they share and consume. We think there's a large and unrecognized opportunity for people to connect around the things they want to do. To do lists don't have to be boring," Sarkissian says. "We designed Well because we wanted a beautiful and simple way to keep up with what our friends were doing and to share what we were doing."

The Well App is available for free from the App Store on iPhone and iPod touch or at

Well also provides a full-featured website for its users. For more information, visit

Contact Information

  • For more information or to interview Jeraff, Inc. executives, please contact:

    Jeff Rutherford
    Email Contact