Kraft Canada

Kraft Canada
Dietitians of Canada

Dietitians of Canada

June 07, 2007 16:00 ET

Wellness Program for Seniors Honoured for Helping Older Canadians Integrate Healthy Living Into Lives

Dietitians of Canada and Kraft Canada recognize "Livin' it Up!" at the 10th Annual Speaking of Food and Healthy Living Awards

WINNIPEG, MANITOBA--(Marketwire - June 7, 2007) -

Editors Note: A photo for this release will be available on the CP picture wire via CCNMatthews.

A 10-year celebration of successful healthy living programs took place in Vancouver today at the Speaking of Food and Healthy Living Awards, sponsored by Kraft Canada and Dietitians of Canada. Held in connection with the Dietitians of Canada National Conference, the Awards recognized six regional programs for their work in helping Canadians to make healthier eating and activity choices. Livin' it Up! A Wellness Program for Seniors was selected as a regional award recipient for its focus on helping older Canadians integrate healthy living into their everyday lives.

Livin' it Up! is an interactive six-week wellness program for older adults that was created by four Human Nutritional Sciences students from the University of Manitoba. The program focuses on healthy eating, physical well-being and social interaction. It targets seniors living independently who are able to perform daily tasks such as cooking, housekeeping and shopping. Participants are also given easy-to-understand healthy recipes as well as nutrition and exercise resources after every session to help them make healthy living practices a part of their daily routines.

Lee Mandock who worked with Transcona Council for Seniors and is a spokesperson for the program, was in attendance to receive the regional award title and Certificate of Merit. "Healthy eating and physical activity both play an important role in helping seniors stay healthy. However, many seniors are not meeting their daily nutritional requirements. Many seniors are also inactive," says Mandock. "To be honoured for this initiative helps reinforce the importance of finding innovative ways to support older Canadians in their quest to live healthier lives."

For more information on Livin' it Up!, as well as details on the national award recipient and the four additional regional recipients, visit www.dietitians.ca.

The Dietitians of Canada and Kraft Canada Speaking of Food and Healthy Living Award: Excellence in Consumer Communication is designed to encourage and recognize initiatives that help Canadians make informed choices about healthy eating and physical activity. The Speaking of Food and Eating Award was created in 1997 in response to the report Speaking of Food and Healthy Eating: A Consumer Perspective, which indicated that Canadians wanted to eat healthier but were confused by conflicting and difficult to understand nutrition messages.

Dietitians of Canada represents over 5,500 dietitians across Canada and is committed to promoting the health and well-being of consumers through food and nutrition. For further information on nutrition and healthy eating, visit Dietitians of Canada's award winning website at www.dietitians.ca

Kraft Canada Inc. one of Canada's leading food and beverage companies, recognizes the importance of healthy living and provides consumers with a wide range of nutritional choices, and useful healthy eating and physical activity information. Further information on Kraft's broad-based health and wellness initiatives can be found at www.kraftcanada.com.

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