SOURCE: WellTek Incorporated

September 13, 2010 08:00 ET

WellTek Provides Shareholder Update on Its Commitment and Progress to Enter the New Reality of Health and Wellness

ORLANDO, FL--(Marketwire - September 13, 2010) -  WellTek, Inc. (OTCBB: WTKN), a global health, fitness and wellness company, is pleased to provide its latest shareholder update, which includes company news and industry related updates. As the Company enters its third year, a new chapter unfolds at WellTek with the launch of its most recently acquired subsidiary, WellCity. WellTek is committed to enlightening and empowering people across the globe by delivering cutting-edge information, products and services through the WellCity platform, so consumers can make informed decisions concerning the new reality of health and wellness.

Despite the fact that the United States spends over a trillion dollars on health, the cost of our 'health' is spiraling out of control and is predicted, by the Health Care Financing Administration, to cost 16 trillion dollars by 2030. The health care system costs too much, it excludes far too many people and it does not promote real health or prevent disease, accordingly to WellTek.

"We're very excited about the future of WellCity," stated David George, Founder and CEO of WellCity. "People need to be educated and empowered, so they can take control over their own health. WellCity is a virtual city where those who are into health and wellness live. As WellCity is becoming a profitable social network, we have set our sights on becoming the most valuable web site for health and wellness consumers around the world." WellCity's initial growth strategy is based on increased revenue from product sales and its proprietary 90-Day Wellness Challenge.

90-Day Wellness Challenge
According to the National Center of Health Statistics, almost a third of the adults twenty years of age and over in the United States are obese. To help combat these alarming statistics, WellCity offers its proprietary 90-Day Wellness Challenge to consumers, corporations, public school systems and city and state government agencies to promote wellness through physical activity and proper nutrition.

Teams of up to 20 compete to win wellness points and prizes. After logging onto the Challenge's secure social network, team members earn points for reportable metrics that include weight lost, inches lost, strength training, aerobic training, water intake and daily nutrition. 'Residents' create a user profile and connect with other team members, or 'neighbors,' to share healthy tips and information on the town wall and provide crucial support, motivation and accountability to one another. The Challenge also features WellCity's proprietary BOW Index-Balance of Wellness, an evidenced-based assessment of balance of mind, body and spirit.

WellCity Market
Baby boomers, who drive half of the economy--$7 trillion dollars-- are looking for longer better lives through wellness and they are willing to spend whatever it takes to get there. Similarly, deconditioned soccer moms who want to reclaim their health and fit bodies and business executives who lost their health while building their careers are also fueling the wellness growth. WellCity Marketoffers an array of products and services to help others live a more enriched life physically, spiritually and financially. The technology of online social networking provides the single most effective medium today for teaching people about new products and services. And, when wellness consumers find something that works for them, they typically become enthusiastic consumers of that product or service and become open to trying other wellness items.

Social Network
The WellCity social network serves as the vital foundation in allowing the Company to actively reach, engage and influence health and wellness conscious consumers with new and existing brand assets, technologies, products and services. WellCity provides 'residents' with unique tools, resources and an online community for real world support and connectivity.

The company is expecting the rate of growth to further accelerate in 2010. While a certain percentage of new 'residents' will directly contribute to the company's bottom line by purchasing products or participating in the Challenge, each new resident adds value to the WellCity network by contributing support, information and encouragement to its 'neighbors'. The value of the network grows stronger with each new 'resident': in new people and in trusted like-minded connections.

Randy Lubinsky, Chairman and CEO of WellTek, noted, "Our focus over the next few months will be predominately on WellCity, since it will be our most significant contributor of growth. More specifically, we plan to broaden the WellCity offering by teaming up with others who share our vision and business principles. An increasing number of people are falling victim to chronic disease and we are doing all that we can to help."

About WellCity Incorporated
WellCity is a social utility where health- and wellness-minded 'residents' can closely commune with one another; receive support, information and encouragement from their 'neighbors' and from a league of leading professional experts; shop for health and wellness-oriented product and services; compete in WellCity's proprietary 90-Day Wellness Challenge; and even enjoy income opportunities by leveraging their personal network. For more information on the Company, please visit

About WellTek Incorporated
WellTek is a global health, fitness and wellness company that provides proven solutions to help address some of the world's most pressing and costly health and wellness challenges. The Company owns and operates WellCity, Inc., a premier wellness-related social utility that helps 'residents' live happier, healthier, longer lives. The Company's subsidiary, MedX Limited, manufactures, markets and distributes the most advanced medical exercise equipment to the medical and fitness markets. Through its wholly owned subsidiary Pure HealthyBack, Inc., WellTek is redefining healthcare delivery by providing health plans, self-insured employer groups, and consumers with a viable non-surgical, lower cost treatment for patients who are seeking lasting relief from chronic neck and back pain. For more information on the Company, please visit

Certain statements contained in this press release, which are not based on historical facts, are forward-looking statements as the term is defined in the Private Securities Litigation Reform Act of 1995, and are subject to substantial uncertainties and risks in part detailed in the respective Company's Securities and Exchange Commission filings, that may cause actual results to materially differ from projections. Although the Company believes that its expectations are reasonable assumptions within the bounds of its knowledge of its businesses, expectations, representations and operations, there can be no assurance that actual results will not differ materially from their expectations. Important factors currently known to management that could cause actual results to differ materially from those in forward-looking statements include the Company's ability to execute properly its business model, to raise additional capital to implement its continuing business model, the ability to attract and retain personnel - including highly qualified executives, management and operational personnel, ability to negotiate favorable future debt facilities and capital raises, and the inherent risk associated with a diversified business to achieve and maintain positive cash flow and net profitability. In light of these risks and uncertainties, there can be no assurance that the forward-looking information contained in this press release will, in fact, occur. 

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