FREDERICK, MD--(Marketwired - Sep 27, 2016) - Welocalize, global leader in translation and localization solutions, and Adapt Worldwide, a Welocalize multilingual digital marketing agency, are sponsors and exhibitors at the upcoming Brand2Global Conference 2016, taking place in Menlo Park, California, September 27-29.
Adapt Worldwide General Manager and Co-Founder Huw Aveston will be presenting "Speaking the Same Language," which will be followed by an engaging marketing challenge for attendees testing their aptitude related to all things digital marketing.
Adapt Worldwide is participating in this event to help brand managers and business leaders learn more about driving global digital strategies and how they can bridge the gap between localization and marketing. This session will take place on Thursday, September 29 at 4:30 PM PDT as part of the Global Customer Engagement track at Brand2Global 2016.
Senior representatives from Welocalize and Adapt Worldwide will be on hand throughout the Brand2Global 2016 Conference in the exhibition area to discuss trending topics in global marketing, including the age of digital disruption, next generation content, cultural adaptation, transcreation, international search optimization and how to leverage metadata to measure success of marketing brand campaigns.
"Global marketers are faced with a growing demand for multilingual content to reach multiple markets in many languages, cultures, formats and media types," said Jamie Glass, CMO and EVP of global service lines at Welocalize. "Welocalize looks forward to participating in the discussions at Brand2Global and sharing how we help leading brands develop powerful and culturally relevant materials in more than 175 languages and at every stage of their globalization journey."
Welocalize will provide all attendees the recently published Global Guide for Content Marketers at the Welocalize and Adapt Worldwide booth in the exhibition area of the event. This easy-to-use guide helps global brand marketers and content professionals with quick references, fun facts and tips to drive multilingual marketing strategies and reach local audiences around the world.
Welocalize and Adapt Worldwide are sponsors of the closing networking reception of Brand2Global 2016, held at the Quadrus Center in Silicon Valley. Brand2Global is an annual event designed for professionals who drive marketing and are responsible for international market share and revenue. For more information visit http://www.brand2global.com/conference-program.
Welocalize, Inc., founded in 1997, offers innovative language services to help global brands reach audiences around the world in more than 175 languages. We provide translation and localization services, talent management, language tools, automation and technology, quality and program management. Our range of managed language services include machine translation, digital marketing, validation and testing, interpretation, staffing and enterprise translation management technologies. We specialize in consumer, technology, manufacturing, learning, oil and gas, travel and hospitality, marketing and advertising, finance, legal and life sciences industry language solutions. With more than 1,000 full-time employees worldwide, Welocalize maintains offices in the United States, United Kingdom, Germany, Ireland, Spain, Italy, Romania, Poland, Japan and China. www.welocalize.com
About Adapt Worldwide -- Adapt Worldwide, a Welocalize multilingual digital marketing agency, helps brands expand their global reach across markets and platforms in more than 175 languages. Increasing demands for an integrated approach between marketing and localization, Adapt Worldwide assists through the cultural adaptation of content across digital channels. Our broad range of specialized digital and language services include search engine optimization (SEO), app store optimization, copywriting, transcreation, mobile, web and paid amplification. Based in London, with operations in 16 global offices, Welocalize acquired Adapt Worldwide in 2015. Adapt Worldwide was formerly known as Traffic Optimiser. www.adaptworldwide.com