SOURCE: Praxis LLP
August 29, 2007 14:10 ET
We're Up! Praxis Opens Office in SecondLife
LOS ANGELES, CA--(Marketwire - August 29, 2007) - (www.praxisllp.com). It's a weird virtual
world. Praxis LLP opened its first office in SecondLife.com, the online
virtual world. The virtual office will be shared with The Praxis Advisory
Group, the strategic consulting firm owned by Praxis LLP partners.
Praxis has the first virtual office for a Southern California law firm
specializing in intellectual property and corporate transactions and among
the first law firms from anywhere now in SecondLife.
"SecondLife is a pretty zany and weird world. Imagine discussing serious
issues with someone half space alien and half ballerina and you get the
idea. For all the chaos, though, we are delighted to be among the first
lawyers and strategists there," explained James C. Roberts III, Praxis LLP
partner and consulting firm CEO. "The place is exploding so we'll be
creating a lot of plans on the fly."
In an unusual strategy, Praxis will open additional virtual offices. "It
doesn't make sense to be in one place. We'll locate in areas like
biotechnology, digital technology and space commerce," explained Michael
Leventhal, another Praxis partner and consulting firm President.
Praxis members will have first names related to law or strategy. Mr.
Roberts uses "Blackstone Bracken," referring to William Blackstone, a 19th
century legal commentator. Mr. Leventhal is "Marbury Bracken," referring
to a Supreme Court case. No one has thought of a clever business-related
The Praxis office was designed by SecondLife residents Hraban Boucher and
Adonai Catteneo, real life designers who look forward to quitting their day
jobs. Depo Consulting manages the region (www.depoconsulting.com), "depo
6," a business park with none of the antics often associated with
The site can be reached in SecondLife by searching for Praxis or
"Blackstone Bracken." Be careful: It's on a cliff over a virtual ocean.
We're not sure about virtual drowning.
About Praxis. Praxis LLP (www.praxisllp.com) and The Praxis Advisory Group
(www.praxisadvisors.com) advise clients ranging from Fortune 50
corporations to start-up firms on corporate transactions -- including
licensing, strategic alliances, international expansion, Internet, digital
content, biotech, nanotech, cleantech, space commerce and mergers &
acquisitions. Clients include Fox Interactive Media, First American
Corporation and Oakwood Corporate Housing. Praxis LLP has "real" offices
in California and Colorado and The Praxis Advisory Group has "real" offices
in California, Delaware, Utah and China.