November 16, 2010 14:01 ET

WeShop Partners With Preferred Merchants

NEW YORK, NY--(Marketwire - November 16, 2010) - WeShop, a New York-based consumer network, today announced that it has formed strategic partnerships with key merchants to create custom offers for their growing community of over 125,000 consumers.

WeShop is able to provide preferred merchants with a new mechanism for customer acquisition unlike any of their existing channels. Based on anonymous shopping data collected from members, WeShop has identified and partnered with several merchants to offer some exciting shopping deals, just in time for fourth quarter holiday sales. 

"The data WeShop has is awesome -- exact SKU level descriptions of actual items purchased by anonymous shoppers -- which we can use to make offers to consumers shopping elsewhere for items we carry at better prices," says Brad Matson, Chief Marketing Officer at online fashion retailer Bluefly. "WeShop represents the next big retail trend as consumers begin to understand their power and the power of their pooled data when coupled with sophisticated Internet applications."

A key advantage WeShop is offering for merchants is a performance based, pay per customer model. Merchants only pay for customers who make a purchase. There is no costly oversight or management. 

"Working with WeShop has been an eye opening experience for us. It has given us real insight into what consumers really want and expect and has allowed us to engage with them in a much more personal way," says Judah Reich, Director of Business Development for Compuplus, an electronics internet retailer. "I highly recommend WeShop as a vital tool for companies, both for the procurement of new customers and existing customer retention."

WeShop ( connects Merchants with the consumers who want to purchase from them. WeShop members band together into virtual groups that attract customized offers from merchants they want to buy from. The New York-based company is privately held.

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