West 49 Inc.

March 30, 2005 12:00 ET

West 49 Inc.: Leslie Freeman Appointed Vice President, Global Sourcing


NEWS RELEASE TRANSMITTED BY CCNMatthews

FOR: WEST 49 INC.

TSX SYMBOL: WXX

MARCH 30, 2005 - 12:00 ET

West 49 Inc.: Leslie Freeman Appointed Vice President,
Global Sourcing

BURLINGTON, ONTARIO--(CCNMatthews - March 30, 2005) - West 49 (TSX:WXX)
is pleased to announce the appointment of Leslie Freeman as Vice
President, Global Sourcing, effective March 29, 2005.

Previously Director of Buying, Ms. Freeman was part of the founding
group of West 49 and its predecessor companies. In her new position, she
will be responsible for extending and solidifying West 49's product
sourcing and supplier relationships.

"This appointment increases the resources and expertise that West 49
brings to sourcing and managing its product suppliers, on a global
basis," said Salvatore Baio, Chief Executive Officer. "It's an area that
is critical to our continued growth. Leslie knows our customers and
markets extremely well and brings tremendous skill and energy to this
new position. She will also play a key role in new market and business
development and help to enhance supply chain logistics."

West 49 Inc. is a specialty retailer of apparel, footwear and
accessories, with an emphasis on skateboarding, snowboarding and
surfing. The Company targets "Generation Y" customers (ages 10 through
18) and offers its own West 49™ and Redstar™ labels as well as
brand name products. West 49 operates 59 stores in seven provinces. Its
shares are listed on the Toronto Stock Exchange under the symbol WXX.

Forward-looking statements

Information in this news release that is not current or historical
factual information may constitute forward-looking information. Implicit
in this information are assumptions which, although considered
reasonable by West 49 at the time of preparation, may prove to be
incorrect. Readers are cautioned that actual results are subject to a
number of risks and uncertainties and could differ materially from what
is currently expected.

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Contact Information

  • FOR FURTHER INFORMATION PLEASE CONTACT:
    West 49 Inc.
    Pete Pigott
    CFO and COO
    905-336-5454 x 261
    www.west49.com