SOURCE: West Coast Customs

West Coast Customs

May 20, 2010 13:57 ET

West Coast Customs Names Amy Boylan President

LOS ANGELES, CA--(Marketwire - May 20, 2010) -  West Coast Customs CEO Ryan Friedlinghaus has named Amy Boylan president of the world acclaimed international custom car builder and automotive powerhouse. As of May 17, 2010, Ms. Boylan became responsible for daily operations, marketing, sponsorships and corporate programs for the company based from the West Coast Customs' state-of-the-art facility in Southern California.

"Amy fit right in with my crew because she's a car enthusiast like us," said Friedlinghaus. "And like us, she believes that you need to balance creative, irreverent ideas with smart business practices. We believe that Amy, who has tremendous experience helping companies build their brands, can help propel West Coast Customs to the next level of success."

Since it was founded in 1993, West Coast Customs has been designing and building some of the most amazing vehicles in the world. The company offers extraordinary designs with an impressive array of services ranging from fabrication, paint, interiors, electronics and performance upgrades. Like a custom tailored suit, the vehicles are favored by serious enthusiasts, celebrities, entrepreneurs and corporate titans for their collections worldwide.

In addition to its car building operations, West Coast Customs has a full line of die-cast cars, apparel and other merchandise. The company also has its own television show on TLC called "Street Customs" and another on Discovery HD Theater that is highly popular among 18-34 year olds. Filming of the next season will begin on June 14 with a series of episodes that promise to be the most exciting yet in the show's run.

"My relationship with West Coast Customs began over a decade ago when I helped create a series of die-casts for Ryan while I was senior vice president at Mattel," stated Boylan. "We've stayed in touch and even worked on a one-off custom specialty Mustang together a couple of years ago. I look forward to working closely with Ryan and his talented team and helping build this great brand around the globe."

Based in Southern California, West Coast Customs has become an international phenomenon. The success of the initial show on TLC spawned a second program that will air on Discovery HD Theater. In addition, West Coast Customs has attracted a large corporate and entertainment clientele that tap the builder to create specialty vehicles and consult on connecting with hip, young adults through pop culture marketing. The company's apparel and merchandise are among the most popular in the automotive sector.

About West Coast Customs, Inc.
Ryan Friedlinghaus founded West Coast Customs in 1993 with a $5,000 loan from his grandfather. Today, the multi-million dollar company has a team of 30 who build custom cars, consult with OEM manufacturers, film a hit television show, offers a line of merchandise and oversees franchise locations in the Middle East and Russia. West Coast Customs' international client list includes Hollywood's elite, foreign royalty, captains of industry and the rich and famous. Additional information is available at

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