SOURCE: Nestle; Jamba

June 17, 2008 12:00 ET

West Coast Gets Added 'Boost' With New Ready-to-Drink Products From Nestlé and Jamba

Beverage Duo Blends Expertise to Create Fruit-Filling Smoothies and Juicies

GLENDALE, CA and EMERYVILLE, CA--(Marketwire - June 17, 2008) - Nestlé USA, part of Nestlé, S.A., the world's largest food and beverage company, and Jamba Juice, the leading blender of fruit and other naturally healthy ingredients, are putting a fruitful twist on smoothies with the launch of a new line of healthy ready-to-drink bottled beverages under the Jamba brand name.

Thirsty consumers can now get their Jamba Juice fix anytime with the introduction of the Jamba Smoothies and Juicies line, available in grocery and convenience stores in eight Western states. The product includes two distinct offerings: Smoothies, a deliciously fruitful, nourishing blend of natural ingredients such as real fruit and low-fat milk, and Juicies, a lighter, refreshing blend of fruit with a splash of non-fat milk. The products include Jamba's signature line of healthy vitamin and mineral boosts and meet both companies' high standards for healthiness, taste and quality. The flavors include:

--  Strawberries Wild Smoothie w/ Energy Boost: A good source of seven B-
    vitamins that help support the release of energy to aid in performance and
    physical stamina.
--  Banana Berry Smoothie w/ Heart Health Boost: Contains 50mg of DHA per
    12.5 fl. oz. serving to help support a healthy heart in addition to being a
    good source of vitamin C and potassium.
--  Orange Dream Machine Smoothie w/ Immunity: Contains a boost of vitamin
    C and zinc to help maintain a healthy immune system and also is a good
    source of calcium and potassium.
--  Orange Strawberry Banana Juicie w/ Protein Boost: An excellent source
    of vitamin C and calcium with a boost of whey protein to help promote
    healthy cell growth.
--  Mango Orange Peach Juicie w/ Fiber Boost: An excellent source of
    vitamin C and calcium with a boost of five grams of fiber per serving to
    also help support a healthy digestive system.
--  Very Berry Juicie w/ Calcium Boost: Offers a boost of calcium (40%
    Daily Value) to help support the development of healthy bones and teeth.

"We're pleased to deliver a 'better for you' beverage to our consumers, who are increasingly seeking more ways to add nutrient-rich food and beverages to their diets," said Joseph Culella, marketing manager, Nestlé USA. "Jamba RTD is a fun and great tasting way for our consumers to increase their servings of fruit and enjoy the added 'boosts' that make these Smoothies and Juicies uniquely Jamba."

"We are excited to be able to offer this new line of healthy, ready-to-drink products to our enthusiastic Jamba fans on the West Coast," said Paul Coletta, Jamba's senior vice president of brand development. "The line includes several of our most popular flavors and is a great way for consumers to get a natural boost of energy anytime of the day, even when they can't make it to their favorite Jamba made-to-order store."

All beverages will be sold in 12.5 fl. oz. bottles and can be found in the refrigerated and select produce sections at local grocery and convenience stores. Initial markets where product is available include: Washington, Oregon, California, Arizona, Colorado, Idaho, Nevada and Utah. The suggested retail price for the Jamba Smoothies is $3.99, and for the Juicies is $3.49.

About Nestlé USA

Named one of "America's Most Admired Food Companies" in Fortune magazine for the eleventh consecutive year, Nestlé USA provides quality brands and products that bring flavor to life every day. From nutritious meals with LEAN CUISINE® to baking traditions with NESTLé® TOLL HOUSE®, Nestlé USA makes delicious, convenient, and nutritious food and beverage products that enrich the very experience of life itself. That's what "Nestlé. Good Food, Good Life" is all about. Nestlé USA, with 2007 sales of $8.25 billion, is part of Nestlé S.A. in Vevey, Switzerland -- the world's largest food company -- with sales of $90 billion. For product news and information, visit or

About Jamba, Inc.

Jamba, Inc. is a holding company and through its wholly-owned subsidiary, Jamba Juice Company, owns and franchises JAMBA JUICE® stores. JAMBA JUICE is the leading blender of fruit and other naturally healthy ingredients. Founded in 1990, Jamba strives to inspire and simplify healthy living for its customers and employees. As of April 22, 2008, JAMBA JUICE had 726 stores, of which 515 were company-owned and operated. For the nearest location or a complete menu including our new breakfast smoothies with organic granola, please call: 1-866-4R-FRUIT or visit the JAMBA JUICE website at

Contact Information