ICON Film Distribution

ICON Film Distribution

March 04, 2011 08:45 ET

WEST IS WEST Beats EAST IS EAST

WEST IS WEST Bigger First Week Opening Than EAST IS EAST

LONDON, UNITED KINGDOM--(Marketwire - March 4, 2011) - British audiences fall in love with the Khan family all over again as West is West beats East is East in its first week at the UK box office.

In November 1999 the British public were first introduced to George Khan (Om Puri) and family. Twelve years later sequel WEST IS WEST outperforms EAST IS EAST with an impressive first week's box office of £1,173,934 and the number one screen average of £6347. The top performing cinema is Vue Star City Birmingham where WEST IS WEST is number one with £46,316 accounting for an impressive 31% of the cinemas takings for the week.

"Fans of East is East will love West is West...it's an insightful, well-acted film that's both comic and serious. Expect both laughter and tears." David Gritten, THE DAILY TELEGRAPH

"Tremendous… A glorious reunion with great characters that are as complicated, funny and alive as in the first film" Mark Eccleston, GLAMOUR (FOUR STARS)

Manchester, England, 1976. The now much diminished, but still claustrophobic and dysfunctional, Khan family continues to struggle for survival. Sajid, the youngest Khan, the runt of the litter, is deep in pubescent crisis under heavy assault both from his father's tyrannical insistence on Pakistani tradition, and from the fierce bullies in the schoolyard. So in a last attempt to 'sort him out', his father decides to pack him off to Mrs Khan No 1 and family in the Punjab, the wife and daughters he had abandoned 30 years earlier. It is not long before Ella Khan [Mrs Khan No 2], with a small entourage from Salford, England, swiftly follows to sort out the mess, past and present.

Directed by Andy De Emmony (Fantabulosa), written by Ayub Khan-Din (East is East) and produced by Leslee Udwin (East is East). Starring Om Puri, Linda Bassett, Lesley Nicol, Emil Marwa, Jimi Mistry, Ila Arun, Nadim Sawalha, Vijay Raaz, Raj Bhansali and Aqib Khan.

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