SOURCE: African Business Review

African Business Review

February 28, 2011 19:44 ET

West Kenya Sugar Company Inspires Confidence and Grows Economy Within the Local Community

SAN DIEGO, CA--(Marketwire - February 28, 2011) - West Kenya Sugar Company works extremely closely with the local community, employing 900 members of staff and supporting over 53,000 farmers. It relies on its partnership with local farmers to produce the raw materials and in turn, provides them with support. The company has a very transparent pricing formula which encourages a lot of local farmers to work with them as they get a fair return on their labour.

West Kenya Sugar Company also commits a lot of resources to educating local farmers about best business practice, equipping them with the skills to turn over greater profit. "We place a strong emphasis on education meetings," says Tejveer Rai, Managing Director. "The majority of farmers in West Kenya region are afraid to take on debt, and we provide them with the knowledge and confidence to take on a manageable amount of debt to increase their long term profitability and business prospects. We spend a lot of time encouraging them to realise the benefits of committing to initial investment."

"As we grow, so does the community, and vice versa," explains Rai. We inject Kshs 30 million (USD $366,000) into the local communities' economy every week and this is from sugar cane purchase alone, not taking into consideration wages, contracts and other multiplier businesses. "Three years ago, all the local taxis (Bodabodas) in the area used to ride bicycles, now they all drive motorbikes; the company has bought a lot of wealth to the community and we are committed to pursuing this trend."

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