West Mountain Capital Corp.

August 28, 2013 16:00 ET

West Mountain Capital Corp.: PS2's Entry into China to be Widely Studied As Business Case

CALGARY, ALBERTA--(Marketwired - Aug. 28, 2013) - West Mountain Capital Corp.(TSX VENTURE:WMT) ("the Company" or "WMT") today announces that efforts of its wholly owned subsidiary, Phase Separation Solutions ("PS2) have been adopted as a Case Study to be utilized as an example for how companies can successfully enter the Chinese market.

In March of 2012, Dr. George Peng, Associate Professor (International Business) of the Hill School of Business, University of Regina and his colleague Dr. Paul Beamish, Professor (General Management) and Executive Director (Ivey Publishing), Ivey School of Business published Phase Separation Solutions (PS2): The China Question # 9B12M032. This Study reviewed the strategy, timing and methodology of the PS2 entry into the Chinese environmental services market.

West Mountain is pleased to have been informed that this Case will be included in the textbook, Strategic Management: Concepts and Cases, 11/e, authored by Hitt, Ireland and Hoskisson. The textbook is anticipated to be released in January of 2014 by its publisher Cenage Publishing.

West Mountain has also been informed that the Case will be studied by students at the Ivey School of Business, University of Waterloo, the Hill School of Business, University of Regina and the University of Texas at Austin, MBA Program. Paul Antle, President and CEO, was also invited by the Faculty to discuss the Case with the International MBA students of Peking University, Beijing as Guest Lecturer earlier this year.

"Sustaining the growth of the Chinese economy in a responsible manner will require continued innovation in the fields of environmental protection and remediation. I am extremely pleased that our hard won experience will be used to assist those future business leaders and entrepreneurs in pursuing the vast array of opportunities that exist in that exciting space," said Paul Antle.

About Phase Separation Solutions:

PS2 is an established Canadian environmental solutions company specializing in the thermal treatment of a variety of hazardous and non-hazardous waste streams. It employs a unique indirectly heated, closed loop technology that allows it to extract even the most hazardous contaminants from soil, industrial sludge and waste converting much of it into reusable oil and synthetic natural gas that it uses to sustain the process. This methodology offers significant opportunity for greenhouse gas reduction over traditional hazardous waste destruction technologies. PS2's management team maintains expertise in hazardous waste management and contaminated site remediation with experience spanning North America and internationally throughout 14 countries.

Forward-Looking Statements

This news release contains forward-looking statements and forward-looking information within the meaning of applicable securities laws. The use of any of the words "expect", "anticipate", "continue", "estimate", "objective", "ongoing", "may", "will", "project", "should", "believe", "plans", "intends" and similar expressions are intended to identify forward-looking information or statements. More particularly and without limitation, this news release contains forward-looking statements with respect to potential future deployments of the TPS technology. The forward-looking statements and information are based on certain key expectations and assumptions made by West Mountain, including expectations and assumptions concerning the plan to be awarded contracts to treat such material. Although West Mountain believes that the expectations and assumptions on which such forward-looking statements and information are based are reasonable, undue reliance should not be placed on the forward looking statements and information because West Mountain can give no assurance that they will prove to be correct.

Since forward-looking statements and information address future events and conditions, by their very nature they involve inherent risks and uncertainties. Actual results could differ materially from those currently anticipated due to a number of factors and risks. These include, but are not limited to, the risks associated with the treatment of hazardous industrial sludge in general, attempting to secure work, the uncertainty of estimates and projections relating to the value of the contract, health, safety and environmental risks, transportation costs, environmental risks, failure to realize the anticipated benefits of the contract, failure to obtain required regulatory and other approvals, and changes in legislation, including but not limited to environmental regulations, and risks associated with doing business in China. Readers are cautioned that the foregoing list of factors is not exhaustive. The forward-looking statements and information contained in this news release are made as of the date hereof and West Mountain undertakes no obligation to update publicly or revise any forward-looking statements or information, whether as a result of new information, future events or otherwise, unless so required by applicable securities laws.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts the responsibility for the adequacy or accuracy of this release.

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