SOURCE: Westcon Group, Inc.

December 17, 2008 14:14 ET

Westcon Is Chosen as Avaya's Distributor for the Italian Enterprise Market

Avaya Enhances Its Distribution Capabilities in Italy by Expanding Its Global Partnership With Westcon Group

MILANO, ITALY--(Marketwire - December 17, 2008) - Avaya Italia, global leader in business communication systems, applications, and services, announced a partnership agreement with Westcon Group, Inc., the leading specialty distributor in networking, convergence, security and mobility. The agreement, effective as of December 17th, 2008, provides for the non-exclusive distribution of Avaya Enterprise solutions across the Italian territory. Westcon Group, with its longstanding expertise in convergence and global solutions program infrastructure, is already Avaya's leading distributor in Europe and is well positioned to help Avaya exploit the Italian enterprise market.

As Avaya looks to extend its channel presence in Italy, it remains focused on three key areas: commitment to partner specialization, new alliance programs and a new channel oriented business strategy. These combined strategic elements are among the reasons Avaya has chosen to work with Westcon Group, a distributor acknowledged by the market for its expertise, experience and ability to deliver value to the reseller community. Weston Convergence has a focused sales team and the technical expertise required to help resellers design and deliver IP solutions that meet and exceed the requirements of end users.

"Avaya's goal is to increase its leadership and become the business communication brand of reference," commented Vittorio Balestrini, Channel Sales Director, Avaya Italia. "Therefore in early 2008, the company decided to implement investments targeted to the Channel, which focused on establishing a restricted but qualified group of Distributors to help us achieve this end. Our appointment of Westcon Convergence represents a significant step towards achieving these objectives."

"Our new relationship with Avaya in Italy builds on a very extensive and successful relationship already in place throughout Europe. It also represents a key step in our overall European growth strategy," said Sergio Manidi, Country Manager of Westcon European Holdings, Italian Branch. "We have already launched our award-winning ConvergencePoint program there and look forward to serving our resellers in Italy with the same level of products and services our other Avaya resellers experience around the world. Our intimate knowledge of Avaya solutions, combined with our extensive sales and support capabilities and solutions program infrastructure, make us the best choice to help Avaya extend their presence in the Italian channel."

About Westcon Group

Westcon Group, Inc. is the leading specialty distributor in networking, security, mobility and convergence for leading technology vendors, including Cisco, Nortel, Avaya and Polycom. Through its Westcon and Comstor practices, Westcon Group sells products and services to resellers, systems integrators and service providers. Westcon Group has particular expertise in the convergence of voice, data and video applications and technologies, including voice-over Internet protocol, or VoIP, security for networking and communications systems, remote access, Internet and e-business, virtual private networks, videoconferencing and wireless connectivity. For more information, visit

About Avaya

Avaya delivers Intelligent Communications solutions that help companies transform their businesses to achieve marketplace advantage. More than 1 million businesses worldwide, including more than 90 percent of the FORTUNE 500®, use Avaya solutions for IP Telephony, Unified Communications, Contact Centers and Communications Enabled Business Processes. Avaya Global Services provides comprehensive service and support for companies, small to large. For more information visit the Avaya Web site:

Contact Information

  • For more information
    Luca De Pietro/Barbara Papini:
    Ufficio Stampa Avaya
    Fleishman Hillard Milano
    T: 02 31804.1 F: 02 33614827
    E: Email Contact
    Email Contact

    Jeff Touzeau
    Westcon Group, Inc.
    T: +1 (914) 829 7388
    E: Email Contact