March 18, 2008 08:30 ET

WestJet Brings the Caring Home

Airline launches Caring Comes Home spring promotion

CALGARY, ALBERTA--(Marketwire - March 18, 2008) - WestJet (TSX:WJA) today announced an exciting new promotion called Caring Comes Home, an evolution of the airline's popular "Because Owners Care" advertising campaign that takes the caring attitude demonstrated by WestJetters every day to the streets of Canada. The promotion will run from March 17 to April 13, 2008. Caring Comes Home will thank Canadians for their continued support through a one-of-a-kind promotion including random acts of kindness performed by a dedicated WestJet Care Crew on the streets of 11 WestJet cities, as well as a choice of one of five custom "Care" packages each valued at $30,000. The contest will be promoted through westjet.com and a multimedia ad campaign.

"Caring Comes Home builds on the great feeling guests experience when they receive a warm WestJet smile. We want to bring the strong spirit that is a way of life at WestJet to our guests and the people in the communities we serve," said WestJet Vice-President Marketing, Lauri Feser.

"Our WestJetters demonstrate our caring culture everyday and are excited to bring this experience off the airplane, out of the airports and into the communities we serve, said Lauri. "Visit our website to enter the contest and keep an eye open for the WestJet Care Crew; they are bringing our fun, friendly and caring culture to streets across Canada."

Between March 31 and April 10, 2008, the WestJet Care Crew will be performing random acts of kindness in Abbotsford, Vancouver, Prince George, Fort McMurray, Edmonton, Winnipeg, Toronto, Hamilton, Ottawa, Montreal and Halifax.

When people go to westjet.com they can enter to win one of five custom Care packages valued at $30,000 - no purchase necessary. The Grand Prize winners are given the flexibly to design a customized Care package that appeals to them personally. They can choose between five specially designed flexible Care prize packages: Family Care, Car Care, Home Care, Entertainment Care and Flight Care.

About WestJet

WestJet is Canada's leading high-value, low-cost airline offering scheduled service throughout its 47-city North American and Caribbean network. Named Canada's most admired corporate culture in 2005, 2006 and 2007, WestJet pioneered low-cost flying in Canada. With increased legroom and leather seats on its modern fleet of 73 Boeing Next-Generation 737 aircraft, and live seatback television provided by Bell ExpressVu, WestJet strives to be the number one choice for travellers.

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