May 14, 2008 00:00 ET

WestJet Celebrates First Anniversary in Saint John

Airline offers guests extra 10 per cent off any summer travel bookings originating in Saint John

CALGARY, ALBERTA--(Marketwire - May 14, 2008) - In celebration of one year of service in Saint John, WestJet (TSX:WJA) today announced a four-day 10 per cent off anniversary sale for Saint John guests booking summer travel. Guests can take advantage of this promotion by booking flights originating from Saint John, New Brunswick, between May 14 and May 17, 2008, for travel between May 14 and September 30, 2008, by using the promo code "YSJ1" when booking at westjet.com. The 10 per cent off is on top of the lowest available fare, including seat sales.

"WestJet celebrates one year in Saint John today and we are excited to commemorate with an anniversary inspired sale," said Bob Cummings, WestJet Executive Vice-President, Guest Experience and Marketing. "The people of Saint John and surrounding area have been very supportive of WestJet and we are pleased to offer this sale to thank Saint Johnners and encourage more guests to give us a try.

"We like to encourage potential guests to try us out. After trial, over 90 per cent of new guests come back and recommend us to their family, friends and associates. Our guests' word-of-mouth referrals are one of our most potent marketing channels.

"Our pricing model has not changed since 1996, when we launched service with a cost structure that allowed us to offer airfares below what had ever been seen in the Canadian airline industry. The same cost structure advantage is true today; WestJet is able to offer fares that are proven to increase our market penetration."

This promotion is only available for bookings made online at westjet.com by using the promo code "YSJ1".

The small print: This offer is only available for purchase online at westjet.com between May 14 and May 17, 2008 for travel until September 30, 2008. Offer valid on all regularly scheduled WestJet flights originating from Saint John, New Brunswick only. Receive 10 per cent off the lowest available fare when you enter the online promo code "YSJ1" on the first step of the booking process at westjet.com. Discount is applied to WestJet's lowest published fares on all flights within the booking. Discount cannot be used towards the purchase of a WestJet gift certificate or WestJet Vacations package. New bookings only. 100 per cent non-refundable. Flights may not operate on certain days. All fares shown are one-way. Taxes, fees and surcharges are extra where applicable.

About WestJet

WestJet is Canada's leading high-value low-cost airline offering scheduled service throughout its 47-city North American and Caribbean network. Named Canada's most admired corporate culture in 2005, 2006 and 2007, WestJet pioneered low-cost flying in Canada. With increased legroom and leather seats on its modern fleet of 74 Boeing Next-Generation 737 aircraft, and live seatback television provided by Bell ExpressVu, WestJet strives to be the number one choice for travellers.

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