WestJet

WestJet

March 21, 2005 11:50 ET

WestJet Lands with TAXI and Media Experts


NEWS RELEASE TRANSMITTED BY CCNMatthews

FOR: WESTJET

TSX SYMBOL: WJA

MARCH 21, 2005 - 11:50 ET

WestJet Lands with TAXI and Media Experts

CALGARY, ALBERTA--(CCNMatthews - March 21, 2005) - WestJet (TSX:WJA) is
pleased to announce that the airline has chosen TAXI as its creative
brand partner for advertising and design, and Media Experts will assume
media planning and buying responsibilities for all WestJet media
advertising. TAXI has gained notoriety for its work on accounts such as
Telus Mobility, Mini, Viagra, Flow 93.5, and has recently opened an
office in New York. Media Experts is a smart, energetic media company
with a track record of leveraging mass media to help grow businesses and
build brands.

Sean Durfy, WestJet's Executive Vice-President of Marketing and Sales,
said today: "WestJet has been experiencing significant growth, including
our recent expansion into the United States, and we were looking for
creative partners that would help us achieve world-class brand
recognition."

"WestJet is a perfect fit with TAXI; a Canadian brand that's challenging
the status quo, well-managed and interested in a true partnership for
integrated communications," says Rob Guenette, President, TAXI Toronto.

Penny Stevens, President of Media Experts, commented today: "We are
thrilled to be part of the WestJet team. These guys are smart business
people, with a strong value compass, engaged in an exciting and dynamic
market. They mesh well with Media Experts."

About WestJet

WestJet provides scheduled service to 33 North American cities and
charter service to 26 destinations in eight countries. The airline
operates a fleet of 57 aircraft featuring 39 Boeing Next-Generation 737
aircraft.

About Media Experts

Media Experts is a leading independent media planning and buying company
with offices in Toronto, Montreal and Ottawa. Media Experts is
recognized as a pioneer in the development of customer driven media
valuation.

About TAXI

TAXI Canada Inc and TAXI Inc are 100% independently owned businesses
with core expertise in Strategic Planning, Advertising, Design,
Interactive, and Branded Entertainment (through its division Chokolat);
with offices in Toronto, Montreal and New York. TAXI was named
Strategy's Agency of the Year 2002-2003-2004, as well as Marketing
Magazine's Agency of the Year in 2001. TAXI earned status as one of
Canada's 50 Best Managed Companies for 2003 and 2004.

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Contact Information

  • FOR FURTHER INFORMATION PLEASE CONTACT:
    WestJet
    Sean Durfy
    Executive Vice-President, Marketing & Sales
    (403) 444-2615
    Website: www.westjet.com
    or
    Media Experts
    Penny Stevens
    President
    (416) 597-0707
    Website: www.mediaexperts.com
    or
    TAXI
    Rob Guenette
    President, TAXI Toronto
    (416) 979-7001 x309
    Website: www.taxi.ca