WestJet

WestJet

February 28, 2005 08:30 ET

WestJet Launches New Inflight Magazine


NEWS RELEASE TRANSMITTED BY CCNMatthews

FOR: WESTJET

TSX SYMBOL: WJA

FEBRUARY 28, 2005 - 08:30 ET

WestJet Launches New Inflight Magazine

CALGARY, ALBERTA--(CCNMatthews - Feb. 28, 2005) - WestJet (TSX:WJA) is
pleased to announce that the premiere issue of their new inflight
publication, up! magazine, will be available tomorrow in the seatbacks
of all the airline's flights. WestJet recently partnered with
Calgary-based RedPoint Media Group Inc., one of Western Canada's largest
independent magazine publishers, to produce the monthly publication.

The inaugural issue of up! features articles on a variety of WestJet's
newest destinations, including this month's cover story on the
underground hot dog vending culture of New York City.

Sean Durfy, WestJet's Executive Vice-President, Marketing and Sales,
said today, "WestJet is very excited about launching our new inflight
magazine tomorrow. I am confident our guests will truly enjoy reading
up! magazine as the editorial is both entertaining and informative.

"It's been a real pleasure working with the team from RedPoint Media,
and we look forward to a long and mutually beneficial relationship."

Gary Davies, General Manager of up! magazine, said today, "We are
extremely excited to see months of hard work finally come to fruition.
We are confident that readers and advertisers alike will be thrilled
with the look and read of WestJet's new inflight magazine."

Davies said the efforts of up! magazine Editor Tom Gierasimczuk and Art
Director Anders Knudsen have really paid off in the production of "a
first-rate product."

RedPoint Media Group Inc., one of Western Canada's largest independent
magazine publishers, produces such well-known and award-winning titles
as Avenue magazine, Calgary.Inc magazine and Wine Access magazine. The
10-year-old company is also an extensive corporate publisher producing
titles for organizations like the Calgary Health Region, The City of
Calgary, and the YMCA.

WestJet serves the 24 Canadian cities of Victoria, Comox, Vancouver,
Abbotsford/Fraser Valley, Prince George, Kelowna, Grande Prairie,
Calgary, Edmonton, Fort McMurray, Saskatoon, Regina, Winnipeg, Thunder
Bay, Windsor, London, Hamilton, Toronto, Ottawa, Montreal, Moncton,
Halifax, Gander and St. John's, and the eight American cities of San
Francisco, Los Angeles, Palm Springs, Phoenix, Tampa, Orlando, Fort
Lauderdale and New York. The airline operates a growing fleet of 56
aircraft featuring 38 Next-Generation Boeing 737-700 aircraft, and is in
the process of installing live seatback satellite television on its
entire fleet of 737-700 aircraft this year. WestJet is publicly traded
on the Toronto Stock Exchange under the symbol WJA.

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Contact Information

  • FOR FURTHER INFORMATION PLEASE CONTACT:
    WestJet
    Public Relations and Communications
    (403) 444-2615
    (403) 444-2261 (FAX)
    Website: www.westjet.com
    or
    RedPoint Media Group
    Gary Davies
    General Manager
    (403) 240-9055 ext. 222
    (403) 240-9059 (FAX)
    Website: www.redpointmedia.ca