Westminster Savings Credit Union

Westminster Savings Credit Union

January 18, 2005 12:00 ET

Westminster Savings Credit Union Hires Ignite Communications as Agency of Record

NEW WESTMINSTER, BRITISH COLUMBIA--(CCNMatthews - Jan. 18, 2005) - Westminster
Savings Credit Union has hired Ignite Communications Ltd. as its new advertising
agency of record.

In October, 2004 Westminster Savings started the review process, evaluating
twelve agencies and narrowing the list down to five prospective firms. Following
an intensive review process the decision to hire Ignite Communications Ltd. was
made. Westminster Savings Credit Union had been represented by Wasserman &
Partners for the past eight years.

"We are very pleased to begin work with Ignite Communications, moving forward
with the Westminster Savings Credit Union image and really starting to solidify
the brand in the minds of the consumers," says Wayne McKay, Westminster Savings
Credit Union, Vice-President, Marketing. "We truly appreciate the contribution
made to the credit union by Wasserman & Partners - they helped us build our
brand and get to where we are today."

"It's great to be working with an organization that we feel so passionate about.
The people at Westminster Savings Credit Union are terrific and we're looking
forward to building a meaningful long term working relationship. We're just
coming off a year where every one of our clients had record results. We're
jumping at the opportunity to do the same for Westminster Savings," says Jim
Mackenzie, President of Ignite Communications.

Ignite Communications, is a Vancouver-based, independent, full service
advertising agency, with a staff of sixteen. Clients include Richmond Auto Mall,
The Heart and Stroke Foundation of BC and Yukon, BC Hot House and Capilano
Suspension Bridge.

Westminster Savings Credit Union will transition the agency relationship from
Wasserman & Partners to Ignite Communications over the next month.

As one of Canada's largest credit unions, Westminster Savings is dedicated to
providing full financial services to the residents of the Lower Mainland.
Westminster Savings has $1.1 billion in assets, 51,000 members and eight retail
branches in New Westminster, Coquitlam, Port Coquitlam, Maple Ridge, Surrey, and
White Rock. The credit union also has a Commercial Services branch and operates
two subsidiaries, WS Leasing Ltd, and Westminster Savings Financial Planning

Contact Information

  • Westminster Savings Credit Union
    Harpreet Gill
    Corporate Communications
    (604) 528-3836


    Ignite Communications
    Anita Dang
    VP, Client Services
    (604) 691-6512