SOURCE: Westone Laboratories, Inc.

April 08, 2011 16:49 ET

Westone Sounds Sweet With Honey Stinger / Trek Off-Road Team

Westone Laboratories, Inc. Partners With Honey Stinger / Trek Off-Road Team; Riders to Have Advantage of Earphones That Stay in the Ear and Sound Sweet

COLORADO SPRINGS, CO--(Marketwire - Apr 8, 2011) - Westone Laboratories, Inc. is partnering with the Honey Stinger / Trek Off-Road Team in 2011 to provide premium quality earphones for training.

"The tight knit cycling community has always struggled with earphones that don't stay in the ear, don't do a good job of blocking wind noise and deliver poor sound quality," says Lynn Kehler, Westone CEO & mountain biking enthusiast.

"Partnering with the Colorado based Honey Stinger / Trek Off-Road Team is a great opportunity for Westone to showcase our high quality earphones. We design and develop our earphones to stay in the ear, remain comfortable for hours and -- most importantly -- sound fantastic on the trainer or the trail."

Westone will be equipping team riders and support personnel with a variety of Westone's True-Fit Series high-performance personal listening earphones. Westone will attend several regional mountain bike races where demo stations will be available to give mountain bike enthusiasts the opportunity to listen and learn about the benefits of using high performance sound isolating earphones.

"Using our earphones will give active listeners the ability to dial in their personal soundtrack in complete comfort, wrapped in the highest fidelity - whether training for a big race or just spinning on the trail," commented David Slepak, Manager of Marketing.

"Westone's earphones also have the added benefit of isolating outside noise and allowing the user to reduce listening volumes both on and off the bike."

The 2011 Honey Stinger/Trek team roster includes riders from the Pro, Category 1 and 2 ranks as established by USA Cycling. 2011 Professional/ elite riders include; Jen Gersbach, Jaime Brede, Jen Tilley, Caitlyn Vestal, Kelly Magelkey, Patrick Valentine, Dax Massey, Chris Brandt, Dan Matheny, Kelley Cullen, Sari Anderson, Ryan Dorsey, Nate Bird, Ben Portilla, Len Zanni, Max Taam, Colin Osborn, Peter Kalmes and Bryce Gordon

"Our team spends so much time listening to music while training and traveling to races that high quality in-ear audio equipment makes perfect sense," said Len Zanni, Honey Stinger Marketing Director and team captain.

"The quality, fit and over-the-ear design of our Westone True Fit earphones is awesome. Our riders are so stoked to have earphones that sound great and won't fall out."

About Westone
Westone, The In-Ear Experts since 1959, has been at the forefront of in-ear monitoring technology since the early 1990's. Offering a wide range of custom and universal-fit products for music lovers and musicians the world over, Westone musicians' monitors are used by acts ranging from Third Day and Playing for Change to Flyleaf and Nine Inch Nails. Westone is committed to superior customer service, with musicians on the development team, experienced audiologists on staff and knowledgeable technical support personnel available to answer any questions.

About Honey Stinger
Located in Steamboat Springs, Colo., Honey Stinger makes convenient, nutritious and great tasting honey-based foods including energy bars, gels and organic chews. Having recently added Lance Armstrong to its ownership team, Honey Stinger fuels some of the county's top cyclists, runners, triathletes and teams. Honey Stinger products are available at specialty sporting goods retailers, natural food grocers and www.honeystinger.com.

For more information, contact David Slepak, Manager of Marketing, Westone Laboratories, Inc., 2235 Executive Circle, Colorado Springs, CO 80906. Call toll-free 1-800-525-5071, e-mail dslepak@westone.com, or visit westonemusicproducts.com.

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