SOURCE: Talenthouse Inc.

wet n wild Launches Global Model Search With Talenthouse

Talenthouse Inc.

January 20, 2010 06:00 ET

wet n wild Launches Global Model Search With Talenthouse

Who Will Be the 2011 Face of wet n wild -- You?

MOUNTAIN VIEW, CA--(Marketwire - January 20, 2010) - wet n wild, the #1 value cosmetics brand in the country, today announced it has joined with Talenthouse, a global creative platform for collaborative projects, to find the two new faces of wet n wild. Through the search, two women will be 'discovered' and go on to be part of the brand's 2011 global promotional advertising campaign.

The search will be conducted exclusively via, which lets aspiring models upload their photos and some information, to then be judged by the visitors of the website and presented to wet n wild for final selection. Two beautiful women will get the contract gaining mass exposure and be featured at the Beauty Editor Launch event in NYC with over 70 of today's leading beauty editors.

Anita Jennison, Marketing Director wet n wild cosmetics: "Talenthouse has provided creative alliance in our 2011 Model Search, not only as an excellent vehicle to reach a broader audience for entries, but also as a new platform to expose the wet n wild brand in a stylish, new way."

"Becoming the face of a major cosmetics brand can be a ticket to stardom, with many top models having launched their careers in cosmetics. This is an incredible opportunity for any woman to be plucked from obscurity and become a major name in the modeling world," says Laura Fitzpatrick, model.

Talenthouse CEO Roman Scharf: "There are millions of beautiful and talented women who deserve the chance for success in the fashion and beauty world, which is why wet n wild approached Talenthouse. Our mission is to give young talent a chance to be found, rewarded and given opportunities that only a very few people currently get."

The Talenthouse platform gives artists around the world a chance to showcase their abilities to a worldwide audience and participate in unique opportunities with iconic artists and brands. The platform has also been used by a number of global companies and entertainment icons to help discover new talent, including adidas, Montblanc, Nokia, Glamour, Bartle Bogle Hegarty, Asos, Rihanna, Boy George, Photek, the Vienna Symphony Orchestra, Mayday Parade, Alexandra Burke and Naomi Campbell.

In the process, Talenthouse has changed lives, opened doors to careers, sent emerging talent across the globe, provided aspiring artists a stage and has rewarded thousands of creatives for their work.

Now two models have the opportunity to fast-track their modeling career with a contract with wet n wild.

For your opportunity to be the the next face of wet n wild, upload your photos at

About wet n wild

wet n wild®, a division of Markwins North America, has offered millions of women affordable, prestige-inspired color cosmetics for over three decades. 2010 marked a significant change to the beloved beauty brand as wet n wild® introduced a bold makeover to ring in the new decade. Moving forward, the brand known for its top-quality products at an everyday value seeks to advance its position as the #1 beauty value brand for more decades to come. Markwins International Corporation has been offering glamorous and affordable products since 1979 and is headquartered in City of Industry, California.

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About Talenthouse

Talenthouse is the leading platform for creative collaboration, providing artists opportunities for recognition and compensation. Talenthouse embraces artists at every level of their career, as well as all supporters of the arts. Attracted by the potential for discovering, collaborating with and mentoring emerging talent, many global brands and acclaimed industry icons are involved with Talenthouse by hosting Creative Invites. Brands choose Talenthouse to engage in a dialogue with their audience in a targeted, relevant and credible context. Talenthouse currently focuses on film, fashion, music, art, design and photography.

For more information please visit

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