SOURCE: Wetpaint

February 28, 2007 08:00 ET

Wetpaint CEO to Extol Value of Creating Extraordinary Customer Experiences at VentureOne Outlook 2007 Conference

Ben Elowitz to Outline the Wetpaint Approach to Attracting 250,000 Users to Its Consumer-Friendly Wiki Platform in Less Than Nine Months

SEATTLE, WA -- (MARKET WIRE) -- February 28, 2007 -- Wetpaint (, the consumer-friendly Wiki for collaborating and publishing online, today announced that CEO Ben Elowitz will speak at the Dow Jones VentureOne Outlook 2007 conference on February 28 at the Four Seasons Hotel in San Francisco, California. Based on his experience co-founding online luxury retail site Blue Nile and as CEO of Wetpaint, Elowitz will discuss how Wetpaint is changing the Wiki category through its dedication to delivering extraordinary customer experiences online.

"Nearly the entire Wetpaint team, from the executives to our developers, has passionately shaped companies that defined ideal customer experience within their categories online," said Elowitz. "We have now brought insights, vision, and know-how together to build and support a groundbreaking service, transforming consumers' online experience from simply reading websites to actually participating in creating them."

Since the June 2006 launch of Wetpaint's consumer platform, more than 250,000 user-created community sites have been created. Capitalizing on the same trends and business models that put User-Generated Content at the center of Time's Person of the Year profile and Google's 2006 Hot List, Wetpaint goes beyond the "you" of social networks to empower groups of "we" to create collaborative Wiki sites faster and easier than ever before.

Elowitz continued, "I'm looking forward to discussing how we remove barriers to participating in online communities, enabling everyday consumers to add perspective, knowledge, and experience to Wikis. We find that responding with the features communities want quickly has created an extraordinarily natural experience online, and received delight from users who see continuous service enhancements."

About Wetpaint

Wetpaint is changing the way people share and collaborate about passions and interests online through its consumer-friendly Wiki platform. For the first time, anyone who has experience with Microsoft Word can use Wetpaint to click and type online. Wetpaint powers more than 250,000 user-created community sites, all of which have launched since the June 2006 debut of the company's consumer Wiki service. The Seattle startup has also caught the attention of prominent consumer brands such as AOL, ABC, CBS, T-Mobile, HTC, and more. These companies have partnered with Wetpaint to create community sites for their most active and knowledgeable users. Wetpaint is backed by Accel Partners, Trinity Ventures, and Frazier Technology Ventures. For more information, visit

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