SOURCE: Wetpaint

December 10, 2007 08:00 ET

Wetpaint Launches "Just Add Wetpaint" Service to Power Online Customer Communities for Big Brands

New Hosted Social Computing Platform Helps Companies Extend Reach, Engage Customers, and Increase Revenue

SEATTLE, WA--(Marketwire - December 10, 2007) - Wetpaint (, the leader in consumer-friendly wiki communities, today announced the debut of Just Add Wetpaint™, the company's new turnkey service that powers online communities for enterprise brands. Beyond simple avatar-and-messaging social networks, the award-winning social computing platform offered by Wetpaint adds the best aspects of wikis, blogs, and forums, resulting in the perfect online environment for fostering deeper customer engagement and content creation activities around a company's brand assets.

Available immediately, companies can use the comprehensive service to launch a fully customized brand-centric Web 2.0 community in one to 14 days.

"The Wetpaint platform enables customers to engage deeply with one another. In the process they develop an extremely valuable, participatory community, and go on to build a virally branded asset for the sponsoring organization. The result is great community, great content, and a great marketing vehicle," said Geoffrey Bock, lead collaboration analyst with Gilbane Group. "Leading companies are looking to take advantage of Web 2.0 trends for building their brands through interactive experiences. Wetpaint raises the bar for producing and delivering user-generated content over the Web."

Some of the world's leading technology companies -- including HP (, T-Mobile (, Oracle (, Dell (, and HTC (, -- and prominent media and entertainment companies -- among them CBS (, Fox (, ABC (, Showtime (, Discovery Channel (, Travel Channel (, Warner Bros. Telepictures (, Zomba Label Group (, and ( -- have already sponsored Wetpaint-powered communities. Through the success of these pioneering wiki communities, Wetpaint has gained attention as the social computing platform of choice for big brands to extend reach, proactively engage customers, and discover new ways to monetize their web properties.

"The collaborative enterprise is here, whether it's IT deploying new collaborative tools like Google Apps to foster internal collaboration between employees and partners, or business leaders using purpose-built social computing solutions like Wetpaint to engage an external audience," said Ben Elowitz, CEO of Wetpaint. "Our goal with Just Add Wetpaint is to tackle the market opportunity and emerge as the leader for powering external-facing communities that drive key business metrics for traffic, content, and pageview growth."

The Complete Social Computing Platform Solution for Big Brands

The ease-of-use and simplicity of Wetpaint has empowered over 600,000 consumers, educators, and many small businesses to create a free wiki about their most passionate interests. With the introduction of Just Add Wetpaint, enterprise brands can now also enjoy all the benefits of the entire Wetpaint social computing platform combined with a set of new turnkey services and solutions for custom development, content development, moderation, hosting, support, and promotion.

--  A full-featured social computing platform. The Wetpaint platform
    includes complete wiki and discussion forum functionality, tagging,
    commenting, social profiles, private messaging, newsletters, and one-click
    widget insertion for images, video, polls, chat, Flash applications, and
--  Custom development. Recognizing the uniqueness of every brand,
    Wetpaint customizes the look and feel of each community site to faithfully
    convey brand standards, integrating existing graphical and navigational
    assets and conventions, technologies, domains, and advertising as needed.
--  Content development. Wetpaint seeds editorial content on the site that
    encourages active user contribution and engagement, while also organically
    increasing traffic to the partner's website.
--  Promotion. Promoting sites through the Wetpaint network and the
    Internet at large, Wetpaint applies its editorial and search engine
    optimization advantages to garner traffic.  Additionally, Wetpaint works
    with each partner individually to develop custom onsite promotions to drive
    awareness and membership.
--  Hosting and support. Based on a powerful software as a service model,
    deploying Just Add Wetpaint requires no hardware or software and no
    maintenance or extra development. Implementation and support are handled by
    Wetpaint with minimal requirements on partner's internal and IT department
    resources, allowing any enterprise to launch a world-class braded community
    site in record time.

Product Availability and Pricing

The Just Add Wetpaint service is available today. Pricing varies depending on the desired degree of customization, but generally begins at $10,000 for implementation.

About Wetpaint

Wetpaint is changing the way people share and collaborate about passions and interests online through its consumer-friendly wiki platform. For the first time, anyone who knows how to use Microsoft Word can use Wetpaint to click and type online. Over 600,000 Wetpaint community sites have been created since the company launched its consumer platform in June 2006. The Seattle startup has also developed sites in partnership with prominent enterprise brands such as CBS, Dell, the Discovery Channel, HP, HTC, and T-Mobile. These companies have partnered with Wetpaint to create community wikis for their most active and knowledgeable users. Wetpaint is backed by Accel Partners, Trinity Ventures, and Frazier Technology Ventures. For more information, visit

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