SOURCE: Wetzel's Pretzels

Wetzel's Pretzels

June 29, 2017 09:00 ET

Wetzel's Pretzels Bakes Up a New Staten Island Location

Pretzel Chain Continues Expansion Across the Empire State

PASADENA, CA--(Marketwired - Jun 29, 2017) - Wetzel's Pretzels, the innovator in the fresh-baked pretzel category, today announced the grand opening of its first Staten Island location at the Staten Island Mall, located at 2655 Richmond Avenue, on the second floor near JCPenney. This opening marks the 14th Wetzel's Pretzels store for company franchise partner, Ricky Alam, who operates locations in California and Nevada. Alam signed a development agreement to expand the Wetzel's brand in the New York area. In addition to the Staten Island store, Alam is planning to open at least three more locations in the area.

To celebrate the grand opening, the new Staten Island Wetzel's Pretzels will offer Original and flavored Pretzels for $1.99 all day on Thursday, June 29.

"We see a tremendous opportunity across the East Coast for the Wetzel's Pretzel's brand, and we're thrilled that Ricky Alam, an experienced multi-unit operator, shares that vision," said Jennifer Schuler, Chief Marketing Officer at Wetzel's Pretzels. "Just as our stores focus on providing fresh pretzels and great service, the Wetzel's corporate team is focused on providing our franchise partners the tools they need to be profitable." 

This opening marks the fourth recent Wetzel's Pretzels store opening in the greater New York area. With strong results already at Atlantic Terminal, Fulton Station and Woodbury Commons, the brand has a strong foothold for future growth in the East. "We're continuing to seek motivating, growth oriented franchisees in the Tri-State area. Wetzel's Pretzels is a fantastic portfolio concept for seasoned multi-unit franchisees with other brands," said Doug Flaig, VP Franchise Development.

The Staten Island Mall location will offer all of Wetzel's Pretzels' most popular items, including the company's full line of pretzels, Wetzel's Dogs, Bitz and fresh and frozen lemonade. The pretzels will be baked from scratch throughout the day from simple ingredients such as flour, filtered water, yeast and a touch of salt; it's been the Wetzel's way since the company's first location opened 25 years ago.

About Wetzel's Pretzels

Armed with a vision and a tasty recipe for soft pretzel perfection, Bill Phelps and Rick Wetzel opened the first Wetzel's Pretzels bakery in Redondo Beach, Calif., in 1994. Long lines of hungry customers soon formed, attracted by mouth-watering soft pretzels that were hand-rolled, baked fresh and served hot from the oven. As word spread about these golden-on-the-outside pretzels, the company added additional offerings to its menu. Today, Wetzel's Pretzels has grown to more than 300 fresh bakeries across the United States and around the world, including premier locations at Disneyland Resort and Walt Disney World Resort. Every Wetzel's Pretzels bakery adheres to the original vision of its founders; that each super-premium pretzel will be crafted from fresh dough and baked in-store consistently throughout the day, to ensure a delicious offering for each consumer, regardless of when the craving for a pretzel strikes. For additional information on Wetzel's Pretzels or franchise opportunities, please visit the website, call (626) 432-6900, "Like" them on Facebook and follow them on Twitter and Instagram.

Contact Information

  • Media Contact:
    Josh Levitt
    Canvas Blue for Wetzel's Pretzels
    949.215.1438
    Email Contact

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