SOURCE: Richard Weylman, Inc.

January 11, 2010 09:00 ET

Weylman Center Launches Online University for Financial Professionals

Expanded Offering Helps Financial Professionals Boost Growth in Changing Market

BOCA GRANDE, FL--(Marketwire - January 11, 2010) - Richard Weylman, Inc., the leader in helping financial businesses market to the affluent and wealthy, announced today the launch of The Weylman Center for Excellence in Practice Management™, the only online university for financial professionals in the affluent market.

The Weylman Center includes an expansive curriculum of 41 video courses designed to accelerate performance at every level of a firm. In addition, the Weylman Center offers a completely upgraded suite of marketing tools, resources and research. As a full marketing and service platform, The Weylman Center delivers proven, step-by-step strategies that turn complex marketing concepts into practical business-building tactics.

"In today's changing market, affluent investors are seeking to do business with people they know and trust. Financial professionals are finding that it isn't enough to just be technically competent. Success today requires new, fresh and relevant marketing," said Richard Weylman, Founder. "After two years of development and one year of field testing, the Weylman Center is a direct response to the needs of today's advisors, agents, and support personnel, providing the education, research and marketing tactics they need in order to boost performance and increase profitability."

The Weylman Center's curriculum and support resources provide critical insights and a practical process to marketing, enabling professionals to discover lucrative opportunities, boost acquisition efficiency, bolster client retention rates, and educate their staff on exceeding client expectations.

Highlights include:

--  Video Courses for every level of a firm, including advisors and
    agents, field and corporate management and support personnel. Curriculum
    covers a number of topics, including Accelerating Your Growth in the
    Affluent Market; Understanding the Psychological Needs and Decision Drivers
    of the Affluent; Working with Charitable, Cultural and Community
    Organizations; and How to Socially Prospect Appropriately.
--  Community Library - A strategic resource featuring hundreds of
    articles, webinars and marketing tips to help professionals stay ahead of
    the market and develop their business.
--  Community Resource Center - More than 25 downloadable marketing tools
    and new guidance on how to use these tools for maximum marketing, service,
    and retention efficiency.
--  Community Research Lab - Access to over 350 concise and up-to-date
    Market Briefing Reports on hundreds of Affluent Markets to help
    professionals understand and connect with their prospects. All hyperlinked
    to market specific websites.
--  Community Idea Exchange - Interactive forum enables professionals to
    share ideas and engage in online discussions on "Best Practices" with their
--  Community Coaching & Counseling Center - A gateway to Weylman's
    highly sought after, high touch coaching programs.

"We are very pleased to be able to offer unprecedented education and support to financial professionals, at a time when diminishing profitability, client retention and new business acquisition are key concerns," Weylman said. "We believe it is always possible to achieve a higher level of success in the affluent marketplace, and we look forward to constantly adding innovative tools and resources to our offering that enable professionals to achieve this."

If you would like further information or to speak with Richard Weylman, please call Carol Graumann at (973) 732-3521. You can also visit

About Richard Weylman Inc. and The Weylman Center

Richard Weylman, Inc., is the leader in helping financial businesses elevate their success in the affluent marketplace. A highly sought after marketing consultancy, Richard Weylman, Inc. provides coaching, educational and public speaking services designed to elevate success and improve business. Founder Richard Weylman is the author of the best-selling book, "Opening Closed Doors -- Keys to Reaching Hard to Reach People," and the founder of The Weylman Center for Excellence in Practice Management™, the only online university for financial professionals in the affluent marketplace. Drawing on a lifetime of experience, Weylman partners with organizations around the world to break new ground, boost performance and increase ROI.

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