SOURCE: Ivar's


March 14, 2011 15:00 ET

Whale of a Deal: Ivar's Restaurants Mark Iconic Flounder's 106th Birthday With $1.06 Entrees on March 22

Guests Receive Second Entree for $1.06 With Purchase of Regularly Priced Entree

SEATTLE, WA--(Marketwire - March 14, 2011) - On Tuesday, March 22, Puget Sound patrons can reel in a deal at all Ivar's Seafood Bars and full service restaurants simply by proclaiming their birthday wishes to company "flounder" Ivar Haglund to mark his 106th birthday. On that day, when patrons purchase one full-priced entrée, they can receive a second entrée of equal or lesser value for just $1.06 simply by exclaiming "Happy Birthday, Ivar!" Dramatic flair is encouraged, just as the playful Haglund would have wanted.

The birthday bargain is available all day long at any of the 25 quick-serve Ivar's Seafood Bars throughout the Puget Sound, excluding stadium locations. In addition to the entrée discount, Ivar's Seafood Bars will also be decked out for the day with party décor and serve complimentary blueberry (Ivar's Haglund's favorite flavor) birthday cake to the first 106 guests at each freestanding location. The $1.06 birthday offer is not valid on Ivar's Full Boat Special menu item.

Ivar's full serve restaurants will also get in on the action offering the birthday discount in addition to $1.06 desserts on the special day. Full serve locations include Seattle's Ivar's Acres of Clams downtown Seattle on the waterfront; Ivar's Salmon House on north Lake Union; and Ivar's Mukilteo Landing next to the ferry terminal.

Ivar's, the Northwest dining legacy, began with one very entrepreneurial spirit -- the late Ivar Haglund. Haglund was a true Seattle icon, known as an entertainer, folksinger, restaurateur and ultimately the "King" of the Seattle waterfront. In 1938, Haglund opened Seattle's first aquarium on Pier 54. As droves of people lined up to view the Puget Sound sea life Haglund had collected, he noticed his patrons were working up an appetite. Haglund quickly began to sell clam chowder and fish n' chips from what is now known as Ivar's Pier 54 Fish Bar. Ivar was also known for his shenanigans and pranks. A few more notables ones include:

  • 1945 - After a train car leaked its syrup contents on the road directly across from Ivar's Acres of Clams, Ivar donned a pair of hip boots, pulled on a huge apron and ran into the center of the huge lake of syrup. In one hand he carried a large plate of pancakes, in the other a large spoon. He scooped up the syrup, poured it on the pancakes, and told the crowd, "Eat at Ivar's. We don't skimp on the syrup."

  • 1947 - Ivar's held its first-ever clam eating contest on Pier 54. The winner was Richard Watson, a Seattle cabdriver, who gulped down 110 clams in 10 minutes and became the first ever IPFSACECA (The International Pacific Free Style Amateur Clam Eating Contest Association) World Champion Clam Eater. In 1948, he competed in the great East versus West Clam Eat Off and beat his East Coast challenger receiving the coveted title crown from Ivar.

  • 1960 - U.S. Senator Margaret Chase Smith proposed a postage stamp commemorating Maine's sardine. Appalled by the sardine, Ivar insisted on a stamp honoring the clam instead. Ivar began selling his stamps in the Ivar's gift shop. U.S. Postal Inspectors didn't find Ivar's stamps so humorous and confiscated the stamps and printing plates to be burned in a U.S. Postal Service furnace. Ivar was amused that the Post Office would have its own basement incinerator for cremating bad stamps. 

More information and historic pictures is on Ivar's website, and more biographical data on Ivar Haglund and Ivar's restaurants is found below.

About Ivar Haglund
Ivar Johan Haglund was born to Swedish and Norwegian parents, Johan Ivar and Daisey Maud, in West Seattle in 1905. Performing came naturally to Ivar, and he was soon entertaining family friends by playing guitar and singing tenor. In adulthood, Haglund took his knack for entertaining and folk songs to the Seattle waterfront and opened Seattle's first aquarium in 1938. His first fish stand was an extension of his aquarium, giving hungry visitors a place to dine. Since then, he created a legacy of quality seafood restaurants throughout the Northwest, with chowders and sauces sold as far away as Mexico and Japan. Always devising new attention-getting capers, Ivar staged a number of infamous pranks and masterminded numerous stunts in his time including octopus wrestling on the Seattle waterfront and strolling to Frederick and Nelson's department store with Patsy the seal from the aquarium. Haglund was a regular on KJR and KIRO radio stations, as well as the JP Patches children's television program. Ivar passed away in 1985, just shy of his 80th birthday, but his Northwest dining legacy lives on in his beloved recipes and seafood restaurants.

About Ivar's
Ivar's Seafood Restaurants began on Seattle's waterfront in 1938. Today, there are 22 Ivar's fast casual Seafood Bars, three walk-up Fish Bars and three full-service restaurants: Ivar's Acres of Clams, Ivar's Salmon House and Ivar's Mukilteo Landing. Ivar's Seafood, Soup and Sauce Company markets and sells its award-winning soups, chowders and sauces both nationally and internationally. The company also operates 24 regional stadium concessions including Safeco Field, Qwest Field, Husky Stadium, Key Arena and the Comcast Arena at Everett. Learn more at

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